Placed
AcquiredSeattle, Washington, United States · Founded 2011
51-200 employees · $28M
Placed was a location analytics and measurement platform that tracked the impact of digital advertising on real-world store visits and consumer behavior.
Where they sit
Stack tier: Infrastructure & Data (B)
Attribution & AnalyticsVerification & MeasurementLocation-Based Advertising
Pioneer in offline attribution and location-based ad measurement, integrated into Foursquare's location intelligence platform
Ownership
Parent: Foursquare