PHD Media

Top-tier global media agency network within Omnicom Media Group, known for strategic creativity and thought leadership

PHD Media is one of the world's leading media planning and buying agencies, operating as part of the Omnicom Media Group (OMG), a division of Omnicom Group Inc. Founded in London in 1990, PHD has grown into a global network spanning over 100 countries, serving some of the world's most prominent brands. The agency is widely recognized for pioneering a thought leadership approach to media, blending strategic creativity with analytical rigor to deliver integrated communications solutions. PHD's core offering centers on media strategy, planning, buying, and optimization across all channels — including digital, programmatic, TV, out-of-home, and social. The agency leverages proprietary tools and platforms, most notably its SOURCE planning system, which integrates data, analytics, and AI to help clients make smarter media investment decisions. PHD is also known for its culture of innovation, regularly publishing research and thought leadership that shapes industry discourse. Within the AdTech and media agency ecosystem, PHD competes directly with other major global networks such as Mindshare, MediaCom, Carat, and UM. Its market position is distinguished by a reputation for strategic creativity and a strong new business track record. PHD has won numerous industry awards and has been recognized by RECMA and other industry bodies as a top-tier global media agency network, making it a significant player in the broader Omnicom portfolio alongside sister agencies OMD and Hearts & Science.