Parse.ly

Acquired

New York, NY, USA · Founded 2012

51-200 employees · $10.6M

Sourced & current · updated May 11, 20260 of 5 facts verifiedWebsite

Parse.ly is a content analytics platform that helps digital publishers and brands measure audience engagement and optimize content performance — now operating as part of Automattic's WordPress VIP.

Where they sit

Stack tier: Infrastructure & Data (B)

Data & AnalyticsContent Discovery

Leading content analytics platform for digital publishers and media companies, now integrated within Automattic's WordPress VIP enterprise offering

Ownership

Parent: Automattic