Moz Pro

One of the most established and recognized SEO software platforms, known for pioneering Domain Authority metrics and maintaining a strong community-driven brand presence.

Moz Pro is a comprehensive SEO software platform developed by Moz, a company founded in Seattle in 2004 by Rand Fishkin and Gillian Muessig. Originally known as SEOmoz, the company rebranded to Moz in 2012 and has since become one of the most recognized names in the search engine optimization industry. Moz Pro serves as the company's flagship subscription product, offering a robust suite of tools designed to help businesses improve their organic search visibility, conduct competitive research, and make data-driven SEO decisions. The platform includes core capabilities such as keyword research, rank tracking, on-page optimization recommendations, site crawling and auditing, and backlink analysis powered by Moz's proprietary Link Explorer index. Moz also developed widely-used SEO metrics including Domain Authority (DA) and Page Authority (PA), which have become industry-standard benchmarks for evaluating website credibility and link equity. These metrics are deeply integrated into Moz Pro and are also available via the Moz API, making them influential across the broader SEO and digital marketing ecosystem. In 2021, Moz was acquired by iContact, a subsidiary of J2 Global (later rebranded as Ziff Davis), positioning Moz Pro as part of a larger portfolio of digital marketing and media brands. Despite the acquisition, Moz Pro continues to operate as a distinct product and brand, serving a broad customer base that includes in-house marketing teams, SEO professionals, digital agencies, and small-to-medium businesses. It competes directly with tools like Semrush, Ahrefs, and Screaming Frog in the highly competitive SEO software market.