Canvas Worldwide

Large independent full-service media agency with a dominant position in U.S. automotive advertising, managing multi-billion dollar media budgets for Hyundai, Kia, and Genesis

Canvas Worldwide is a Los Angeles-based independent media agency founded in 2015 as a joint venture between Horizon Media and Korean conglomerate Hyundai Motor Group's advertising arm. The agency was established primarily to handle media planning and buying for Hyundai, Kia, and Genesis in the United States, representing one of the largest automotive advertising accounts in the country. Canvas operates with a 'challenger brand' philosophy, emphasizing agility, innovation, and data-driven decision-making to compete against larger holding company agencies. The agency offers a comprehensive suite of media services including traditional and digital media planning and buying, audience strategy, data analytics, programmatic advertising, search, social media, and content strategy. Canvas leverages proprietary tools and partnerships to deliver integrated media solutions across all channels, helping its automotive and other clients reach consumers throughout the purchase funnel. The agency has grown to become a significant player in the U.S. media agency landscape, managing billions of dollars in media spend annually. Canvas Worldwide differentiates itself through its independent structure, which allows for greater flexibility and customization compared to holding company agencies. Its deep roots in the automotive vertical, combined with investments in data science and technology capabilities, have positioned it as a specialist in high-consideration purchase categories. The agency has expanded its client roster beyond its founding automotive accounts to serve additional brands across various industries.