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Paul Woolmington

Thought Leader

Paul Woolmington is best known as the Founding Partner and CEO of Canvas Worldwide, an independent media agency launched in 2015 that has grown into one of the more prominent challenger agencies in the U.S. market, counting Hyundai and Kia among its marquee clients. Woolmington built Canvas on a philosophy of combining data intelligence, technology, and creative media thinking outside the constraints of traditional holding company structures — positioning the agency as a nimble alternative to the WPPs and Publicis Groupes of the world. His approach emphasizes audience-first planning and integrated use of data and analytics to drive media decisions. Prior to Canvas, Woolmington had a distinguished career at the intersection of media strategy and agency leadership. He was a co-founder and CEO of Naked Communications in North America, a pioneering communications planning agency that influenced how the industry thought about channel-neutral, insight-led media strategy. Before that, he held senior roles at agencies including Fallon and Mindshare, accumulating deep experience across both traditional and emerging media channels. His career spans more than three decades in media and advertising. Woolmington is regarded as a thought leader on the future of independent agencies, media transparency, and the evolving role of data in brand building. He is a frequent speaker at industry conferences and has contributed perspectives on agency models, media accountability, and the tension between scale and agility in modern advertising. His work at Canvas has been recognized with agency-of-record wins and industry accolades that underscore the viability of the independent agency model in a consolidating market.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026

Role
Founding Partner & CEO
Company
Canvas Worldwide
Based
Los Angeles, California, United States
Connections
1
Years in industry
35 years

Bio

Paul Woolmington is best known as the Founding Partner and CEO of Canvas Worldwide, an independent media agency launched in 2015 that has grown into one of the more prominent challenger agencies in the U.S. market, counting Hyundai and Kia among its marquee clients. Woolmington built Canvas on a philosophy of combining data intelligence, technology, and creative media thinking outside the constraints of traditional holding company structures — positioning the agency as a nimble alternative to the WPPs and Publicis Groupes of the world. His approach emphasizes audience-first planning and integrated use of data and analytics to drive media decisions. Prior to Canvas, Woolmington had a distinguished career at the intersection of media strategy and agency leadership. He was a co-founder and CEO of Naked Communications in North America, a pioneering communications planning agency that influenced how the industry thought about channel-neutral, insight-led media strategy. Before that, he held senior roles at agencies including Fallon and Mindshare, accumulating deep experience across both traditional and emerging media channels. His career spans more than three decades in media and advertising. Woolmington is regarded as a thought leader on the future of independent agencies, media transparency, and the evolving role of data in brand building. He is a frequent speaker at industry conferences and has contributed perspectives on agency models, media accountability, and the tension between scale and agility in modern advertising. His work at Canvas has been recognized with agency-of-record wins and industry accolades that underscore the viability of the independent agency model in a consolidating market.

Career

  • Co-Founder & CEO, North America

    Naked Communications · 2004-2012

  • Senior Leadership

    Fallon · Early 2000s

  • Senior Leadership

    Mindshare · Late 1990s-Early 2000s

Expertise & education

Expertise

Media StrategyIndependent Agency ModelsAudience IntelligenceData-Driven Media PlanningProgrammatic AdvertisingMedia TransparencyBrand BuildingCommunications Planning

Speaking topics

The future of independent media agenciesData and audience intelligence in media planningMedia transparency and accountabilityChallenging the holding company modelBrand building in a fragmented media landscape

Recognition

Notable achievements

  • Co-founded Canvas Worldwide in 2015, securing Hyundai and Kia as anchor clients and growing it into a top independent U.S. media agency
  • Co-founded Naked Communications North America, a pioneering channel-neutral communications planning agency that influenced modern media strategy
  • Built Canvas Worldwide into an Ad Age Agency A-List contender as an independent challenger to holding company agencies

Awards

Canvas Worldwide recognized on Ad Age Agency A-List
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