CAKE

Acquired

Calabasas, California, United States · Founded 2010

51-200 employees · Unknown

Sourced & current · updated Aug 28, 2026Website

CAKE is a performance marketing software platform that provides tracking, attribution, and analytics tools for affiliate networks, advertisers, and agencies managing digital marketing campaigns.

Where they sit

Stack tier: Ecosystem Services (A)

Attribution & AnalyticsMarketing AnalyticsPerformance Marketing

A leading dedicated performance marketing and affiliate tracking platform, recognized for its dual-product approach serving both affiliate networks and direct advertisers/agencies.

Ownership

Parent: Constellation Software Inc.

Competitors