CAKE

Acquired

Aliso Viejo, California, United States · Founded 2010

51-200 employees · Unknown

Sourced & current · updated May 30, 20260 of 5 facts verifiedWebsite

CAKE is a performance marketing software platform that provides tracking, attribution, and analytics tools for affiliate networks, advertisers, and agencies managing digital marketing campaigns.

Where they sit

Stack tier: Ecosystem Services (A)

Attribution & AnalyticsMarketing AnalyticsPerformance Marketing

Established mid-market performance marketing platform specializing in affiliate management, multichannel attribution, and lead distribution

Ownership

Parent: Constellation Software

Competitors