CAKE

Acquired

Calabasas, California, United States · Founded 2010

51-200 employees · Unknown

Sourced & current · updated Oct 5, 2026Website

CAKE is a digital marketing technology company that helps organizations measure the impact of their marketing efforts and maximize the value of their digital spend.

Where they sit

Stack tier: Ecosystem Services (A)

Attribution & AnalyticsMarketing AnalyticsPerformance Marketing

A leading dedicated performance marketing and affiliate tracking platform, recognized for its dual-product approach serving both affiliate networks and direct advertisers/agencies.

Ownership

Parent: Constellation Software Inc.

Competitors