B
Beeswax
AcquiredNew York, NY, United States · Founded 2014
51-200 employees · Not Publicly Traded
Beeswax was a customizable programmatic advertising platform that provided DSP technology for agencies and brands before being acquired by Comcast in 2021.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Marketing TechnologyProgrammatic Platform
Niche but highly regarded provider of customizable DSP infrastructure for sophisticated programmatic buyers, differentiated by its Bidder-as-a-Service model
Ownership
Parent: FreeWheel