B
Beeswax
RebrandedNew York, NY, United States · Founded 2014
51-200 employees · Not Publicly Traded
Sourced & current · updated Oct 12, 2026Website
Beeswax was a programmatic ad-tech platform that offered "bidder-as-a-service," and was acquired by FreeWheel, the digital TV advertising platform owned by Comcast.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Marketing TechnologyProgrammatic Platform
Pioneer of the Bidder-as-a-Service (BaaS) category, serving technically sophisticated buyers seeking transparent, customizable programmatic infrastructure; now absorbed into FreeWheel Buyer Cloud.
Ownership
Parent: Comcast / FreeWheel
