B
Beeswax
AcquiredNew York, New York, United States · Founded 2014
51-200 employees · Not Publicly Traded
Sourced & current · updated Jul 14, 2026Website
Beeswax was a customizable programmatic advertising platform that provided DSP technology for agencies and brands before being acquired by Comcast in 2021.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Marketing TechnologyProgrammatic Platform
Niche leader in Bidder-as-a-Service (BaaS), serving technically sophisticated programmatic buyers seeking customizable DSP infrastructure
Ownership
Parent: FreeWheel
