Adobe Analytics
AcquiredSan Jose, California, United States · Founded 2000
10001+ employees · ADBE
Sourced & current · updated Oct 8, 2026Website
Adobe Analytics is an enterprise-focused platform, operating within Adobe Experience Cloud, that gathers and interprets customer data from digital touchpoints to support data-driven decision-making, audience personalization, and marketing ROI optimization.
Where they sit
Stack tier: Core Platforms (S)
Data & AnalyticsAttribution & AnalyticsMarketing Analytics
One of the leading enterprise digital analytics platforms globally, competing at the top of the market alongside Google Analytics 360 and positioned as a core component of the Adobe Experience Cloud suite.
Ownership
Parent: Adobe Experience Cloud