Lisa Utzschneider
Chief Executive Officer at Integral Ad Science
Leading Integral Ad Science through its Nasdaq IPO and establishing IAS as the industry standard for brand safety, ad verification, and media quality measurement across digital advertising channels.
Last updated May 30, 2026 by the ATDb Editorial Team
Lisa Utzschneider is the CEO of Integral Ad Science (IAS), the leading global media measurement and optimization platform, where she has redefined what brand safety and media quality mean for the modern digital advertising ecosystem. Since taking the helm in 2019, she has transformed IAS from a respected verification vendor into essential infrastructure for the world's largest advertisers and agencies, culminating in a landmark Nasdaq IPO in June 2021 that valued the company at over $2 billion. Under her leadership, IAS has expanded its measurement capabilities across social media platforms, connected TV, and programmatic channels, establishing the company as the independent arbiter of advertising quality and transparency. Before IAS, Utzschneider built one of the most impressive executive track records in digital advertising. At Amazon, she served as Vice President of Global Advertising Sales and Marketing, playing a pivotal role in scaling Amazon's advertising business into the formidable third-force competitor it is today. Prior to Amazon, she spent nearly a decade at Yahoo in progressively senior roles, including SVP of Global Advertiser Solutions and Head of Americas Sales, giving her deep fluency in both the buy and sell sides of the digital media ecosystem during a period of rapid programmatic transformation. Utzschneider is widely regarded as one of the most operationally effective executives in AdTech, known for her ability to build and motivate large global sales organizations while simultaneously driving product strategy and industry standards. She is a frequent speaker at major industry events including Cannes Lions, Advertising Week, and IAB conferences, and is consistently recognized on lists of the most powerful women and executives in advertising and technology.
Vice President, Global Advertising Sales and Marketing
Amazon (2014-2019)
SVP, Global Advertiser Solutions
Yahoo (2010-2014)
Head of Americas Sales
Yahoo (2007-2010)
Senior Sales Leadership
Yahoo (2005-2007)
- BA, University of New Hampshire
- Led Integral Ad Science's IPO on Nasdaq in June 2021, one of the most significant AdTech public offerings of that year
- Scaled Amazon's advertising business as VP of Global Advertising Sales and Marketing, helping establish it as a major digital advertising platform
- Expanded IAS measurement capabilities across major social platforms including TikTok, YouTube, and Meta
- Grew IAS into a global operation serving the world's largest advertisers, agencies, and publishers