News

Email retention after Gmail’s ‘Manage Subscriptions’ rollout

Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies. The post Email retention after Gmail’s ‘Manage Subscriptions’ rollout appeared first on MarTech.

This Election Season, Buyers Can Curate Deals Based On Voter Values

Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers […] The post This Election Season, Buyers Can Curate Deals Based On Voter Values appeared first on AdExchanger.

SEO Fundamental: Google Explains Why It May Not Use A Sitemap via @sejournal, @martinibuster

Google's John Mueller points to site content as the reason for Search Console sitemap error messages The post SEO Fundamental: Google Explains Why It May Not Use A Sitemap appeared first on Search Engine Journal.

Channel 4 promotes drama series Dirty Business with "fountain of filth"

4Creative, Glue Society and Biscuit Filmworks created the campaign.

Be more Jonathan Pine

Now more than ever strategists need to commit to thinking like an outsider.

Purpose Awards EMEA 2026: deadline extended

Entrants now have until 5 March to apply.

Tobi Asare joins AAR as growth partner

Former OMD UK head of growth appointed as part of a wider leadership expansion at AAR.

Cancer Research UK and Anomaly part ways

Anomaly has worked with the charity for more than a decade.

Accenture Song links staff promotions to AI use

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

The industry’s creative confidence is under attack. Here’s how we fight back

The rise of AI is undermining the confidence of creatives. But human traits such as vulnerability and intuition – which can never truly be replicated by machine learning – are often what power great creative output.

Thinkbox Publishers Have Substantial Reach on YouTube, and That Has Big Implications for Buyers

The 'TV vs YouTube' debate has flared up again this year, following the news that YouTube has moved to block Barb from reporting channel-level reach on the video sharing service. But this conversation misses the reality of how broadcasters use YouTube as a distribution platform, and how planning on YouTube can actually work, says Richard Read More

Dig-In Deliver A ‘Refreshing’ Start to Uni Life

Student sampling experts Dig-In have created the ultimate 'Refresher' bag - delivered to 200,000 students across the UK. The branded totes included: Coca-Cola Zero Sugar and Coca-Cola Original Taste cans, Bazooka Candy and Juicy Drop bags, Costa Coffee RTD Latte [...] The post Dig-In Deliver A ‘Refreshing’ Start to Uni Life appeared first on ExchangeWire.com.

EscalaX Reinforces its Privacy & Compliance With BidSafe One

EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...] The post EscalaX Reinforces its Privacy & Compliance With BidSafe One appeared first on ExchangeWire.com.

Digest: eBay Acquires Depop; Amazon Overtakes Walmart in Annual Revenue; Scopely Agrees $1bn Deal for Turkish Game Developer

In today’s Digest we discuss eBay acquiring Depop for USD$1.2bn, Amazon overtaking Walmart in annual revenue, and Scopely agreeing a $1bn deal for a Turkish game developer. The post Digest: eBay Acquires Depop; Amazon Overtakes Walmart in Annual Revenue; Scopely Agrees $1bn Deal for Turkish Game Developer appeared first on ExchangeWire.com.

5 key agency and marketing job moves—and why they matter

Here are the executive moves you need to know this week.

What separates agencies winning 2026 reviews—and how specialization is leading them to success

More than 10 industry experts share where the highest-value opportunities lie and what separates agencies winning these searches.

Apple TV lights up L.A. night sky with monstrous ‘Monarch’ drone show

Some 3,000 drones formed towering Monsterverse figures in a record-setting aerial show on Friday.

How one creative overcame rejection and broke into advertising at 40

A mantra repeated during a crucial moment helped one creative get hired at BBDO.

Apple TV - Monarch: Legacy of Monsters - The Tallest Drone Show

Apple TV - Monarch: Legacy of Monsters - The Tallest Drone Show BTS

HubSpot Acquires YouTube-Based Media Brand Starter Story

The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition.

Business Dinners Are Too Long and Boring. Here’s How to Make Them Work.

We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of spending time outside the office with prospective partners, current partners, teammates, agencies, and more—frankly, I’d rather do it over quesadillas.

Is the 14% slump in creative agency headcount a sign of permanent decline?

The IPA Census shows creative and non-media agencies suffered the greatest drop in staff numbers in 2025.

How Agentic AI Can Break In The Real World

There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into workflows, they’re also inadvertently giving those agents broad access to sensitive information – and, in some cases, letting bots chat freely in a way no privacy or marketing team would ever approve. This is exactly […] The post How Agentic AI Can Break In The Real World appeared first on AdExchanger.