News
19,302 articles covering the AdTech ecosystem
Dr. Peter Attia Steps Down From CBS News Contributor Role
Attia’s hiring almost instantly became controversial due to his name appearing in the Epstein files.
SerpApi Challenges Google’s Right To Sue Over SERP Scraping via @sejournal, @MattGSouthern
SerpApi filed a motion to dismiss Google's DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results. The post SerpApi Challenges Google’s Right To Sue Over SERP Scraping appeared first on Search Engine Journal.
Publicis Groupe hires ex-Ogilvy influence chief
Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.
11 creative campaigns to know about today
The U.K.’s Channel 4 unveils a vomiting public fountain, and Visit Sweden tempts you with your own private island.
Olympic athletes—and one dog—brands should watch now
Resilience, composure and cultural pull, not just medals, could matter most for brands.
Successfully Using AI in Business with ClearPrompt CEO Karin Timpone
Building the AI tools CMOs actually need at the World Economic Forum.
HubSpot supercharges its media engine by buying Starter Story
By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy. The post HubSpot supercharges its media engine by buying Starter Story appeared first on MarTech.
Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina
Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales data […] The post Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina appeared first on AdExchanger.
Gartner: CMOs want AI transformation, but few are upgrading their skills
By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.
Axe addresses fragrance overuse with new campaign, spray tech
“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.
Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands
The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.
Dentsu Entertainment, Iconic Arts partner to create brand-oriented IP
The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.
Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP via @sejournal, @alexmoss
As AI Mode enables on-platform transactions, ecommerce visibility now depends on schema completeness, feed accuracy, and third-party validation. The post Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP appeared first on Search Engine Journal.
4 Sites That Recovered From Google’s December 2025 Core Update – What They Changed via @sejournal, @marie_haynes
Discover how the December 2025 core update impacted 4 sites and the factors that contributed to their improvement. The post 4 Sites That Recovered From Google’s December 2025 Core Update – What They Changed appeared first on Search Engine Journal.
Great Western Railway dives into myths and legends as Famous Five defeat dragon
Adam & Eve\TBWA created the ad.
EscalaX refuerza su privacidad y cumplimiento con BidSafe One
EscalaX, empresa global de publicidad programática, anuncia un acuerdo estratégico con BidSafe One, firma especializada en privacidad y cumplimiento normativo en el sector ad tech. Así, EscalaX, cuya propuesta se basa en construir un marketplace multicanal seguro y transparente, con un [...] The post EscalaX refuerza su privacidad y cumplimiento con BidSafe One appeared first on ExchangeWire.com.
Hargreaves Lansdown ad revisits 45 years of British history outside 10 Downing Street
Wonderhood Studios and director Tom Green chart decades of U.K. change in a 60-second launch spot.
Dubai is a mix of fantasy and reality in lavish, playful Tom Hooper tourism ad
A couple’s travel memories morph into cinematic re-creations in short film for Visit Dubai.
Watch the newest commercials from Hefty, Yves Saint Laurent, Balance of Nature and more
Yves Saint Laurent promotes its original Libre and Libre Berry Crush fragrances.
Kate Hudson and Team USA Start California Dreamin’ in NBC’s First LA28 Ad
As Milano Cortina 2026 ends, NBCUniversal looks ahead to the Los Angeles Summer Games.
EXCLUSIVE: ESPN Spoofs Pharma Ads for March Madness
The campaign for ESPN's Tournament Challenge focuses on those experiencing symptoms of March Madness bracket obsession.
Say goodbye to busywork: Rethinking marketing workflows for a smarter future
Marketing operations should be the engine of growth, not a source of burnout. We know the pressure of being caught between “move faster” demands and the reality of manual reporting and approval loops that eat your afternoon. It’s a common hurdle in this role, but it doesn’t have to be your permanent reality. At the […] The post Say goodbye to busywork: Rethinking marketing workflows for a smarter future appeared first on MarTech.
Writing for GEO feels like early SEO all over again
The shift from ranking to extraction is subtle but significant. Learn how to make expertise easier to use without turning it into formula. The post Writing for GEO feels like early SEO all over again appeared first on MarTech.
How to future-proof your AI stack with data governance
Unified AI across sales and marketing sounds great — until misaligned consent and governance rules stop it in its tracks. The post How to future-proof your AI stack with data governance appeared first on MarTech.