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Email retention after Gmail’s ‘Manage Subscriptions’ rollout

MarTechFebruary 23, 2026Lauren McGrathRead original

Last updated Feb 23, 2026 by ATDb automated enrichment

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Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies. The post Email retention after Gmail’s ‘Manage Subscriptions’ rollout appeared first on MarTech.