This Election Season, Buyers Can Curate Deals Based On Voter Values

Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers […] The post This Election Season, Buyers Can Curate Deals Based On Voter Values appeared first on AdExchanger.