News
21,306 articles covering the AdTech ecosystem
How purchase data is redefining TV ad performance and driving revenue
As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To keep pace with this shift from viewership to commerce, advertisers need modern strategies to navigate the wealth of data available to refine their campaigns — from targeting and messaging to optimization and […]
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.
Cyberattack hits Hasbro, impacting orders and shipping
The major U.S. toymaker and entertainment company is still working to assess if company data was stolen in the attack.
Ulta names chief strategy, growth officer
The beauty retailer promoted Kristin Wolf, who has worked at the company since 2019, to the C-suite position.
Box Unveils the Box Agent to Transform How Enterprises Work With Content
The new Box Agent is generally available and applies leading AI models to unstructured data to autonomously execute end-to-end tasks New enhancements to Box AI Studio enable custom agent creation for complex multi-step work Box, Inc. , the leading Intelligent Content Management (ICM) platform, announced the general availability of the Box Agent, an AI-powered capability […]
Zapier Survey Finds Nearly 3 in 4 Enterprises Would Face Disruption If They Lost Their Primary AI Vendor
New research on AI vendor lock-in reveals a wide gap between how fast companies think they can switch AI providers and what actually happens when they try Zapier, the most connected AI orchestration platform, released findings from its latest enterprise survey on AI vendor lock-in. The results paint a clear picture: AI has become so […]
Lochbox Technologies, Inc. Is Now Callegra Technologies, Inc.
The new name draws on Callegra’s rich legacy of customer trust. Lochbox Technologies, Inc., a leading provider of unified communications software, has rebranded as Callegra Technologies, Inc. The new name unifies all products under the trusted Callegra brand and supports expansion into key market segments, including healthcare, commercial, and government organizations. The company continues to […]
Guidefitter Deepens Strategic Partnership with Rocky Brands, Inc., Expands Platform to Include Muck and XTRATUF
Expansion Builds on Longstanding Collaboration with Rocky Boots, Bringing Additional Rocky Brands Portfolio Leaders into Guidefitter’s Professional Network Guidefitter, a leading outdoor recreation technology platform connecting brands with verified outdoor professionals, announced an expanded partnership with Rocky Brands, Inc. Building on a successful relationship established with Rocky Boots in 2021, two additional brands from the […]
HawkEye 360 Expands Board of Directors with Two New Appointments
HawkEye 360, the global leader in signals intelligence data and analytics, announced the appointment of Jonathan Shames and Frank Finelli to its Board of Directors. Both leaders bring extensive experience across finance, defense, aerospace, and national security that will support HawkEye 360’s continued growth and mission impact. Jonathan currently serves on the Board of Trustees and as Audit […]
GoDaddy and LegalZoom Partner to Support Open Agentic Web
LegalZoom AI agent certified through ANS, giving it global credibility and identity LegalZoom.com, Inc., America’s #1 online legal services company, and GoDaddy, global leader in domains and tech for small businesses, have entered into a partnership to protect the rapidly expanding agentic open web for small and medium-sized businesses. AI agents now act as more than simple […]
Globo Transitions Primary Distribution to SRT over Managed IP Infrastructure with Synamedia
Leading video software provider Synamedia announced that Globo, the largest commercial media group in Latin America, has transitioned its primary content distribution to Secure Reliable Transport (SRT) over a fully IP-based managed backbone infrastructure using Synamedia Quortex PowerVu and virtualized Digital Content Manager (vDCM). Globo’s distribution environment is entirely IP-based, and the transition focused specifically on adopting SRT as the transport […]
Creator Platform Beehiiv Launches Podcast Hosting and Distribution
Beehiiv started out as a newsletter-hosting platform competing with the likes of Substack, then added the ability for creators to build their own websites. Now, it’s adding podcasts to the mix. On Thursday, beehiiv launched podcast hosting and monetization tools. Users can create a podcast from scratch, or migrate an existing podcast’s archive over to […]
Coca-Cola reasserts fast-food dominance over Pepsi in new campaign
For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.
Llms.txt Was Step One. Here’s The Architecture That Comes Next via @sejournal, @DuaneForrester
Brands must move beyond llms.txt toward structured APIs, entity graphs, and provenance to earn accurate AI citations. The post Llms.txt Was Step One. Here’s The Architecture That Comes Next appeared first on Search Engine Journal.
Loveholidays makes TV debut with ITV sponsorship
Campaign comprises idents using puns from classic film titles.
Publicis Groupe acquires 160over90 to “disrupt” sport sector
Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.
Chupa Chups OOH campaign masks up to highlight “wrestling-free" packaging
BBH London created the campaign.
Microsoft appoints global media agency
UK portion of the account is worth an estimated £34m.
VML helps invent T-Rex Leather, made from ancient proteins in dinosaur fossils
VML innovation lead Bas Korsten follows up “The Mammoth Meatball” with couture based on prehistoric biology.
Simone Goldslager
xpln.ai appointed Simone Goldslager as regional VP of sales, East Coast, its first U.S. sales leadership hire under CRO Gina Cavallo.
Yamaha rethinks why people play music in ‘You Are the Instrument’ campaign
A cinematic Red & Co. spot highlights music as a tool for personal connection and expression.
Why AI adoption is high but integration is failing in martech
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. The post Why AI adoption is high but integration is failing in martech appeared first on MarTech.
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.
Walker Sands Launches B2B AI Search Visibility Benchmark to Measure Enterprise Brand Presence in AI-Generated Search Results
Analysis highlights the growing gap between search rankings and AI-driven visibility, highest performers and leading and lagging industry sectors Generative AI is rapidly reshaping how enterprise buyers discover and evaluate vendors. Yet according to the B2B AI Search Visibility Benchmark, released today by Walker Sands, an integrated B2B growth services agency, most enterprise brands rarely appear […]