News
21,306 articles covering the AdTech ecosystem
Durable Launches Discoverability: A Built-In Visibility Tool That Helps Small Businesses Get Found on Google and AI Search
New Discoverability feature brings generative engine optimization (GEO) to millions of small business owners as AI-powered search reshapes how customers find local services Durable, the AI business builder, announced the launch of Discoverability — a new feature that helps small businesses get found where customers search, which is increasingly on AI platforms like ChatGPT, Gemini, […]
Trimble to Acquire Document Crunch to Add AI-Powered Risk Management and Document Compliance to Trimble Construction One Project Delivery Ecosystem
Acquisition to help customers identify and neutralize project risks such as payment disputes and notification failures Trimble announced it has signed an agreement to acquire Document Crunch, a leader in construction-specific AI document analysis and risk management across the project lifecycle. The acquisition will allow Trimble to incorporate document intelligence and compliance automation across the […]
CGI Signs Strategic Collaboration Agreement With AWS to Accelerate AI and Streamline Digital Transformation Across U.S. public sector
Joint go-to-market strategies to deliver solutions for cybersecurity, fraud prevention and citizen services CGI, one of the world’s largest independent technology and professional services firms, announced a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to accelerate trusted artificial intelligence (AI) innovation, advance secure cloud adoption and streamline digital transformation across the U.S. public […]
MRI-Simmons and TransUnion Expand Access to Premium Audience Segments in the TruAudience® Data Marketplace
Relationship expands marketers’ ability to plan and activate high‑quality, research‑driven audiences across the streaming and omnichannel ecosystem MRI‑Simmons announced an expansion of its relationship with TransUnion to provide advertisers, agencies, and publishers access to a broader taxonomy of premium, research‑driven audience segments through the TruAudience® Data Marketplace. With the expanded relationship, marketers can tap into […]
Ecer.com Redefines Global Trade with Mobile-First Ecosystem
The landscape of international trade is undergoing a seismic shift as global procurement migrates from desktop offices to mobile devices. Ecer.com, a leading global mobile B2B marketplace, is at the forefront of this transformation, accelerating the construction of a new “mobile ecosystem” that bridges the gap between international buyers and suppliers in real-time. Breaking the Efficiency […]
In the Age of AI, the Human Becomes the Strategy — Vera Advances a Human-Centric Approach to Enterprise Performance
As artificial intelligence continues to scale across the enterprise space, a new reality is emerging: the more advanced machines become, the more essential human capability is to organizational success. Across industries, organizations are racing to adopt AI at scale. Yet alongside that acceleration is a growing recognition that technology alone does not create advantage. According […]
BV Investment Partners Announces Sale of CallTower
BV Investment Partners (“BV”), a middle-market private equity firm focused on tech-enabled business services and solutions, announced the majority sale of CallTower, a global leader in managed cloud communications, contact center and collaboration solutions, to Court Square Capital Partners. BV and CallTower management will retain a minority stake in the business. CallTower is a leader […]
Inside Walmart’s creator-driven social commerce playbook
The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.
6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress via @sejournal, @martinibuster
Cloudflare's WordPress competitor EmDash may be the future of CMSs, but there are six reasons why it's not that CMS today. The post 6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress appeared first on Search Engine Journal.
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC via @sejournal, @navahf
This week's Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts. The post How To Identify And Solve Click Fraud In Paid Media – Ask A PPC appeared first on Search Engine Journal.
Movers & Shakers: EssenceMediacom, Monks, Anomaly, Neverland, Dept, Born Social and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
WPP Media’s global chief strategy officer retires
Damian Blackden leaves ad industry after 37 years in media.
Loveholidays makes TV debut with £1.5m ITV sponsorship
Campaign comprises idents using puns from classic film titles.
Ofcom research finds rise in concern over online risks versus benefits
Findings published following landmark trial on the harms of Meta and YouTube.
Starling campaign spotlights small habits that make people “good with money”
The Sunshine Company created the work.
Mark Anthony Brands International reviews global social and influencer account
Creativebrief is handling the review.
Review of the Week: 1664 Blanc takes taste seriously
The campaign has been made by Fold7.
Week in Review: Disney Expands Euro Partnerships, TV and Video Revenues to Pass $1 Trillion in 2030, and UK Adults Engage Less with Social Media
In this week's Week in Review: Disney+ adds to its slate of partnerships with European broadcasters, Omdia predicts that global TV and digital video revenues will pass $1 trillion in 2030, and Ofcom finds that UK adults are changing how they interact with social media. Top Stories Disney+ Adds Italy’s Rai and Spain’s RTVE to Read More
Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026?
In the first piece of this series, we ask ad tech experts what’s making the biggest impact on the industry as we progress through 2026. From autonomous media buying to incrementality, they share what they believe is shaping the landscape. The [...] The post Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026? appeared first on ExchangeWire.com.
Publicis is buying 160over90 in its biggest sports marketing bet yet
Publicis is acquiring160over90, a sports marketing agency with blue-chip clients such as Coke and Marriott.
Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’
Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.
As AI does more of the work, are we building the right leaders?
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins. The post As AI does more of the work, are we building the right leaders? appeared first on MarTech.
UserTesting Appoints Neal Gottsacker as Chief Technology Officer to Accelerate AI-Powered Customer Understanding
UserTesting, the leading provider of customer insights for the enterprise, announced the appointment of Neal Gottsacker as Chief Technology Officer. Gottsacker will lead the company’s global R&D organization and advance its next phase of innovation, focused on combining AI with human insight to transform how enterprises make decisions. His appointment comes at a pivotal moment, […]
CloudWave rebrands to NeonNow as it launches partner-led AI CX platform across 170 markets
Sydney-founded technology company CloudWave has rebranded to NeonNow as it rolls out a partner-led customer experience platform across 170 countries, enabling resellers and managed service providers to deliver AI-driven communications without upfront infrastructure investment. The rebrand marks a shift from a regional cloud communications provider to a global, usage-based platform model, allowing partners to generate recurring […]