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Publicis Groupe acquires 160over90 to “disrupt” sport sector | ATDb

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Publicis Groupe acquires 160over90 to “disrupt” sport sector

Publicis Groupe acquires 160over90 to “disrupt” sport sector

CampaignApril 2, 2026Read original

Last updated Apr 2, 2026 by RSS Ingestion

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Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.