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The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | ATDb

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The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?

AdExchangerApril 2, 2026Joanna GerberRead original

Last updated Apr 2, 2026 by RSS Ingestion

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Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.