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The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?

Articleadexchanger.com

Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.

Last updated Oct 22, 2026 by the ATDb Editorial Team

Source
AdExchanger
Published
Apr 2, 2026
Topic
Swivel
Mentions
4

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