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16,111 articles covering the AdTech ecosystem
Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games
Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...] The post Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games appeared first on ExchangeWire.com.
MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio
Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients. To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...] The post MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio appeared first on ExchangeWire.com.
Telemundo’s Spanish-language FIFA programming is an advertiser’s dream
The network is bringing people together for the global cultural moment everybody will be watching.
Watch the newest commercials from Chipotle, TurboTax, Disney+ and more
Chipotle says its Chicken Al Pastor is “where fire meets flavor.”
EXCLUSIVE: Taboola Taps Ex-Amazon Exec Krishan Bhatia as its first Chief Business Officer
Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.
Why I Returned Six-Figures in Media Rebates To Clients In 2025
Unreported rebates pad agency margins, adding up to as much as $40 billion in theft.
Roku Names Patrick Harris New Ads Leader Following Jay Askinasi Exit
Roku names new ads leader following Jay Askinasi exit late last year.
Scared Sheetless of Taylor Swift
Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.
ATTN: Names Former BuzzFeed, Complex Executive Edgar Hernandez Its First Chief Commercial Officer
The hire comes weeks after the social publisher returned to founder ownership.
The competition for brand visibility has moved to AI search
High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer. The post The competition for brand visibility has moved to AI search appeared first on MarTech.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new Premium All-in-One subscription-based service for SMBs. The post Marketing on LinkedIn: What you need to know appeared first on MarTech.
The GTM spending problem no one wants to admit
New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return. The post The GTM spending problem no one wants to admit appeared first on MarTech.
Will AI make your CRM more effective?
CRM systems have the potential to help your sales and marketing team improve and drive more revenue. But to date, they haven't done that for most teams. The post Will AI make your CRM more effective? appeared first on MarTech.
Airbnb says AI chatbot traffic converts better than Google
Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured. The post Airbnb says AI chatbot traffic converts better than Google appeared first on MarTech.
AI In Advertising: What’s Real Beyond The Buzz
AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, few are seeing real results. New research from AdExchanger and Comcast Advertising found that 77% of advertisers agree […] The post AI In Advertising: What’s Real Beyond The Buzz appeared first on AdExchanger.
Influence, At Half The Cost; Are ChatGPT Ads On Target?
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence, At Half The Cost; Are ChatGPT Ads On Target? appeared first on AdExchanger.
How To Set Up AI Prompt Tracking You Can Trust [Webinar] via @sejournal, @lorenbaker
Explore the essentials of AI prompt tracking. Discover strategies to improve your visibility in AI search engines and analytics. The post How To Set Up AI Prompt Tracking You Can Trust [Webinar] appeared first on Search Engine Journal.
Popeyes UK picks media agency
Appointment follows a competitive pitch.
ISBA updates advice on proprietary media amid the rise of “bundled solutions”
The guidance, which supports ISBA’s Media Services Framework, has been welcomed by IPA.
"Creative" really needs to go back to being an adjective, not a noun
"Creative" as a noun is slapped on to any and all advertising, regardless of merit. Adland has lost touch with its use as an adjective, one that distinguished between the run-of-the-mill and the creatively inspired.
David Lloyd Clubs launches creative review
TBWA\Manchester is the incumbent.
Kimberly-Clark moves entire ad account to McCann
FCB London originally held the account.
Apple Embraces Video Podcasting with New Tools and Video Ads
Apple has announced it is introducing new video podcast capabilities to its Apple Podcasts platform, embracing the convergence of audio and video through new tools which will streamline the video experience on the app, while also adding new video advertising capabilities. While podcasters have already been able to upload video versions of their content to Read More
Digest: Starmer Targets Youth Social Media Access; Warner Bros Gives Paramount Final Bid Deadline
In today’s Digest, we cover Starmer targeting youth social media access, Ireland’s DPC probing X over Grok imagery, and Ad Net Zero’s young leaders making new recommendations. We also look at Warner Bros giving Paramount a final bid deadline The post Digest: Starmer Targets Youth Social Media Access; Warner Bros Gives Paramount Final Bid Deadline appeared first on ExchangeWire.com.