News
16,111 articles covering the AdTech ecosystem
Zillow links with World of Warcraft to showcase in-game homes
Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.
Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC via @sejournal, @navahf
This week's Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions. The post Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC appeared first on Search Engine Journal.
35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO via @sejournal, @theshelleywalsh
Dive into the discussions around SEO adaptations and LLM impact on the industry with host Shelley Walsh and industry veteran Grant Simmons. The post 35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO appeared first on Search Engine Journal.
Why AI Misreads The Middle Of Your Best Pages via @sejournal, @DuaneForrester
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive. The post Why AI Misreads The Middle Of Your Best Pages appeared first on Search Engine Journal.
Review of the Week: Warburtons toasts 150 years
Joyful & Triumphant made the work.
Lloyds celebrates year of the horse with London pop-up
The experience was located on Greek Street.
Pitch Update: Just Eat, Kimberly-Clark, Renault, Yazoo, Popeyes, Crisis, Hartley’s, Geely and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Opportunities in Audio: Where can Advertisers Find the Most Value?
How can advertisers take advantage of the latest evolution within the audio landscape? A range of industry experts share their insights. The post Opportunities in Audio: Where can Advertisers Find the Most Value? appeared first on ExchangeWire.com.
adWMG Launches a Self-Service Monetisation Platform for Web Publishers
adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...] The post adWMG Launches a Self-Service Monetisation Platform for Web Publishers appeared first on ExchangeWire.com.
How Qatar Airways is expanding premium brand storytelling beyond traditional media
The luxury brand brings celebrity moments, cutting-edge tech and an entertaining safety video, all while staying true to its core identity.
Watch the newest commercials from Uber Eats, Ensure, Old Spice and more
Uber Eats shows shots of jolly ranchers to make a point about what it actually can deliver (such as Jolly Rancher candies).
TBWA Alum Launch AI-Native Shop with Hitachi as Founding Client
Two former TBWA leaders have left Omnicom to launch JK, an AI-native strategy and creative agency debuting with Hitachi as a global founding client and built to accelerate “brand velocity” in the AI era.
Google Brings Marketing Mix Modeling to the Masses, No Coding Needed
The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.
Walmart’s Ad Business Grew 46% in 2025, Hitting Nearly $6.4B
Walmart's total revenue was $713.2 billion last year.
Your CRM knows more about your buyers than your personas do
Your best marketing insights aren't in a new tool. They're already in your CRM, your CS notes and the systems your team stopped checking. The post Your CRM knows more about your buyers than your personas do appeared first on MarTech.
If your measurement strategy delays decisions, it’s broken
When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. The post If your measurement strategy delays decisions, it’s broken appeared first on MarTech.
SAP evolves Emarsys into a full-blown engagement cloud
Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud appeared first on MarTech.
Google launches no-code Scenario Planner built on Meridian MMM
Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. The post Google launches no-code Scenario Planner built on Meridian MMM appeared first on MarTech.
The End of ‘Good Enough’ Data: Advertising’s Shift Toward Defensible Performance
For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly. Optimize continuously. If the line went up and to the right, few questions followed. But that era is ending, because performance without accountability is no longer credible. Performance is being redefined as not only the ability to generate outcomes […] The post The End of ‘Good Enough’ Data: Advertising’s Shift Toward Defensible Performance appeared first on AdExchanger.
CTV Should Be Automated – But It Doesn’t Need To Be Programmatic
Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad sales. The platform launch and company rebrand strive to highlight the role of TV and streaming as an upper-funnel awareness channel. The post CTV Should Be Automated – But It Doesn’t Need To Be Programmatic appeared first on AdExchanger.
Ad Tech Says It’s Not In The Surveillance Business. Now Is The Time To Prove It
I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services could be used to “directly support investigations.” The RFI spelled it out: “The Government is seeking to understand the current state […] The post Ad Tech Says It’s Not In The Surveillance Business. Now Is The Time To Prove It appeared first on AdExchanger.
‘New’ Omnicom reports Q4 earnings, first since IPG acquisition
The UK drove nearly 10% of revenue.
New Dentsu CEO to prioritise “flatter structure”, speed and improving holdco brand
Dentsu's corporate shake-up and appointment of a new chief executive follows record $2bn (£1.5bn) annual loss.
Movers & Shakers: Uncommon, Adam & Eve\TBWA, BBC Creative, Dentsu, YouGov and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.