News
21,114 articles covering the AdTech ecosystem
Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution
Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.
How Brands Block AI Crawlers & Then Pay To Get Seen: The Protection Paradox via @sejournal, @billhunt
Break the Protection Paradox by aligning content strategy with how modern search and AI systems discover and surface information. The post How Brands Block AI Crawlers & Then Pay To Get Seen: The Protection Paradox appeared first on Search Engine Journal.
SEO Is Filed Under Marketing — That’s The Whole Problem via @sejournal, @pedrodias
Misalignment between SEO, product, and engineering has created a system where accountability exists without control, and predictable failures follow. The post SEO Is Filed Under Marketing — That’s The Whole Problem appeared first on Search Engine Journal.
Santander gets Ant and Dec moving in first campaign by Publicis
Santander appointed Publicis to its global media and creative account in January 2025.
Coach partners Selfridges with playground experience
StudioXAG created the installation.
Hellmann’s edible billboard aims to win over ranch doubters in the UK
The Edelman activation addresses online skepticism with a hands-on tasting experience.
Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household‑name […]
Marketers Are Misrepresenting Rural America—and Overlooking 46 Million People
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. There’s a disconnect between how rural America is portrayed and the reality of […]
Telemundo Heads Into Upfront With Some of the ‘Largest Investments in Spanish-Language History’ for World Cup
Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.
Omnicom Sunsets Two More Agencies Under New Lola USA Brand
Lola launches stateside, absorbing 180 and adam&eveDDB NY
The confidence layer: Building data foundations marketers can trust
A shaky data foundation makes bold campaigns feel like a gamble. Learn how to fix technical debt and build a system that empowers your entire team. The post The confidence layer: Building data foundations marketers can trust appeared first on MarTech.
Things are not as bad as you think in marketing
From risk aversion to missed opportunities, negativity bias impacts marketing outcomes. Correct it with data, AI, and diverse perspectives. The post Things are not as bad as you think in marketing appeared first on MarTech.
What vibe coding misses and what open source gets right
As AI-driven development accelerates, ownership and maintenance questions grow. Here’s how open source offers a path forward. The post What vibe coding misses and what open source gets right appeared first on MarTech.
Salesforce launches Agentforce Operations to automate back-office work
New AI agents aim to cut manual tasks and speed up workflows across disconnected systems in the back office. The post Salesforce launches Agentforce Operations to automate back-office work appeared first on MarTech.
How to focus marketing on high-impact work
If your marketing team spends too much time on low-effort, mind-numbing work, burnout is only one problem headed your way. The post How to focus marketing on high-impact work appeared first on MarTech.
What’s Really Possible; The New Home Takeover
POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents. The post What’s Really Possible; The New Home Takeover appeared first on AdExchanger.
Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data
The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […] The post Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data appeared first on AdExchanger.
Notified Launches AI Press Release Optimizer to Strengthen Corporate Narratives and Increase AI Citations
New Tool Helps Communications Teams Maximize AI Visibility Launch: Notified introduces the AI Press Release Optimizer, a native tool within Content OS™ that improves how releases are understood, cited and surfaced by AI search and answer engines. Purpose: The AI Press Release Optimizer helps communications teams strengthen release drafts before distribution by improving structure, clarity, authority and […]
Hightouch Raises $150 Million to Reinvent How Marketing Works Using AI
Series D led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures values company at $2.75 billion as enterprises adopt AI agents to accelerate marketing innovation and execution Hightouch, the leader in data and AI for marketing, announced a $150 million Series D financing led by Growth Equity at Goldman Sachs Alternatives and […]
NIQ Launches Precision Solutions to Transform Localized Growth Strategies
New integrated solution combines AI-enabled analytics with NIQ’s data assets to help brands and retailers drive targeted, measurable growth NIQ , a global leader in consumer intelligence, announced the launch of Precision Solutions in the United States, a new integrated solution designed to help brands and retailers make more precise, localized decisions that drive growth. As […]
TFSF Ventures Publishes Six-Layer AI Deployment Methodology for Nonprofit Organizations
TFSF Ventures FZ-LLC has published a comprehensive deployment methodology for nonprofit organizations implementing AI agents across Salesforce Nonprofit Cloud, Blackbaud Raisers Edge NXT, and legacy CRM environments. The publication identifies CRM compatibility as the primary constraint on nonprofit AI adoption, documenting how donor records, gift histories, grant pipelines, volunteer rosters, and program participation flow through […]
B2B Buyers Choose A Vendor Before They Reach Out – 3 Ways To Be Visible When It Counts via @sejournal, @alexanderkesler
Learn three tactics for AEO/GEO, review platform optimization, peer community engagement, and technical validation that inform B2B buyer shortlists of vendors. The post B2B Buyers Choose A Vendor Before They Reach Out – 3 Ways To Be Visible When It Counts appeared first on Search Engine Journal.
Omnicom revenue grew 3.9% in Q1 after IPG acquisition
Business in the US contributed to 61.4% of Omnicom’s core operations revenue.
Advertisers set to double down on audio spend
Research was based on responses from 1000 agencies and advertisers across Europe.