News
21,114 articles covering the AdTech ecosystem
Enkrypt AI and Citrix NetScaler Enable Secure Enterprise Deployment of Generative AI Applications
Integrated solution delivers real-time protection against prompt injection, data leakage, and unsafe outputs while accelerating AI adoption Enkrypt AI, a leading provider of security and governance solutions for generative AI systems, today announced a reference architecture integrating its AI-native protection platform with Citrix NetScaler®, the application delivery and security solution from Citrix. The combined deployment enables […]
apexanalytix Launches QubitOn™, Bringing Instant, Contract-Free Global Business Entity Validation and Risk Intelligence to AI Workflows and Enterprise Applications
Any developer or business user can now validate supplier and customer master data, screen for sanctions, verify tax IDs, and assess risk across 250+ countries via API, AI agents and chatbots. apexanalytix launched QubitOn™, making enterprise-grade business entity validation, enrichment, and risk analytics available to anyone including developers building applications and business users working in […]
Carter’s CMO on evolving marketing by pairing heritage with progress
The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will eventually shout, “Wrong goal!”
Your AI Visibility Tracker Is Quietly Breaking Your Analytics And Your Strategy via @sejournal, @TaylorDanRW
Measurement noise from AI tracking tools is making it harder for brands to separate real visibility from artificial signals. The post Your AI Visibility Tracker Is Quietly Breaking Your Analytics And Your Strategy appeared first on Search Engine Journal.
Rude Health picks Ark Agency for creative and strategy account
The win follows a four-way pitch.
B&Q and Screwfix owner launches £91m media review
Dentsu X is currently the incumbent on the account.
Review of the Week: Airwallex takes a shot at football storytelling
The work has been made by Uncommon Creative Studio.
Can we talk about the value of comms planning?
Hopefully, the Media Planning Group will help media and comms planners develop their practice, and their business model.
McDonald’s UK swaps Dexter Fletcher voiceover for Stephen Graham
Graham’s voice will feature across McDonald’s UK advertising in a bid to create a stronger relationship with younger audiences.
Inside R/GA’s 50-year reinvention and its ‘always 80% complete’ mindset
A new book chronicles R/GA’s history and a digital avatar channels co-founder Bob Greenberg.
Lenovo Taps Becky G and AI to Turn Soccer Kits Into Art
Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy.
EPC Group Founder Errin O’Connor Marks 17 Years Since Keynoting Gartner’s Portals, Content & Collaboration Summit
Houston-based Microsoft Gold Partner and triple G2 Leader ties 2009 Gartner SharePoint governance methodology to 2026 Copilot, Fabric, and Power BI work. EPC Group Founder Errin O’Connor Marks 17 Years Since Keynoting Gartner’s Portals, Content & Collaboration Summit as SharePoint Governance Framework The framework I presented at Gartner in 2009, identity, classification, lifecycle, oversharing, controls, […]
From Cookies to Code: why AI regulation needs a Privacy Sandbox approach
Artificial intelligence (AI) is no longer an experimental layer sitting on top of the digital economy. In a relatively short space of time, AI has become a key interface through which people make decisions about which products or services to buy. As mainstream adoption continues to accelerate and the market edges toward the trillion-dollar scale, […]
Fairmarkit Launches Total Agentic Sourcing, the First Platform to Put AI to Work Across All Enterprise Spend with Leading ERPs
Total Agentic Sourcing is Powered by KIT, an Intelligent Agent Network Built for Every Sourcing Workflow Fairmarkit announced Total Agentic Sourcing, the first platform to deploy AI agents that can autonomously source both tail and strategic spend, from a tactical $500 purchase to a $500M contract, in the same environment. Powering it is KIT, an intelligent […]
PulsePoint Launches Crossix Programmatic Optimizer, Enabling Native DTC Budget Optimization
PulsePoint, the leading healthcare marketing technology company, announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an automated way to put Crossix optimization metrics to work directly within their DTC campaign workflows. Veeva Crossix is a leader in healthcare marketing measurement. Crossix connects media exposure to real-world health […]
Vue unveils “love letter to cinema” shot by Taika Waititi
Campaign speaks to Alicia Iveson, co-founder and chief executive of Hijinks, and Marc Allenby, co-founder and chief creative officer at Hijinks, about the making of "Feel it forever".
AA/Warc: adspend forecast for 2026 drops amid methodology shake-up
Adspend increased 6.4% in 2025, reaching £46.7bn.
Iran war: agency groups flag “uncertainty” and “drag” on revenue
Holdcos address financial impact of conflict in the Middle East.
Movers & Shakers: WPP Creative, Born Social, Ogilvy, We Are Social, Reach, Unbound and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Chivas Regal creates board game with F1 driver Charles Leclerc
The work is designed to push a limited-edition whisky.
Campaign Agency of the Year Awards UK names additional Creative Leaders of the Year
Chris Birch and Jonny Parker are the joint chief creative officers at VCCP London.
Addressable TV Made Up Over One-Third of TV Spend in UK Last Year
Ad spend on addressable TV in the UK grew by 37 percent YoY in 2025, according to the latest Expenditure Report from the Advertising Association (AA) and WARC, which tracks spending figures via a survey of media owners and industry bodies. The findings show that while overall TV spend was down by 1.2 percent YoY, Read More
IAB Europe Releases CTV Measurement Framework and Transparency Principles for Public Comment
A common frustration for advertisers and agencies when it comes to connected TV advertising is a lack of standardisation in measurement and transparency. There's significant variation in the data which media owners and intermediaries pass back to the buy-side, and disagreement around how specific metrics are defined. Buyers frequently report that they don't always know Read More
Brands are asking agencies about principal media buying at the upfronts—why they likely won’t get enough clarity
Conversations about media transparency are bleeding into upfront negotiations, but brands likely aren’t doing enough to get clarity on what their agencies are agreeing to.