News
21,114 articles covering the AdTech ecosystem
Google Launches AI Max For Shopping and Travel Campaigns via @sejournal, @brookeosmundson
Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout. The post Google Launches AI Max For Shopping and Travel Campaigns appeared first on Search Engine Journal.
New: AI Brief And Text Disclaimers Come To Google AI Max via @sejournal, @brookeosmundson
Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy. The post New: AI Brief And Text Disclaimers Come To Google AI Max appeared first on Search Engine Journal.
AI Search Clicks Often Go To Local Domains: Report via @sejournal, @MattGSouthern
Aleyda Solis's Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the distribution differing by industry. The post AI Search Clicks Often Go To Local Domains: Report appeared first on Search Engine Journal.
AI Gives You The Vocabulary. It Doesn’t Give You The Expertise via @sejournal, @DuaneForrester
The real divide isn’t human vs. AI, but retrieval vs. judgment, where long-term value is built through experience, not automation. The post AI Gives You The Vocabulary. It Doesn’t Give You The Expertise appeared first on Search Engine Journal.
Safestyle explores home improvement drama with 1960s parody
The Gate created the campaign.
X kicks off global overhaul of ad platform
Rebuild follows a period of challenges between X and advertisers.
Viewers Are Satisfied with Streaming, but There’s Room to Improve the Ad Experience
FreeWheel’s recent ‘Voice of the Viewer’ report found that around eighty percent of consumers are satisfied with their overall streaming experience. And advertising is part of the reason why — alongside the choice and availability of streaming content, value for money was cited as a key strength of streaming, with ad-supported tiers helping to keep Read More
Chivas Regal made a fancy board game for its new Charles Leclerc campaign
British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.
Google’s latest Search ad updates signal growing shift away from keywords
A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.
In Its Summer Campaign, Budweiser Waves the Flag — A Lot
Part of the brand's Made in America platform, the campaign celebrates the beer's 150th anniversary
Rao’s Enlists Goodby Silverstein & Partners to Make its Brand Iconic
The pasta sauce brand is taking its marketing to the next level
Delegated authority is the missing layer in the AI martech stack
Scaling AI without a clear governance layer risks uncoordinated liability. Delegated authority gives your agents the guardrails needed to act with confidence. The post Delegated authority is the missing layer in the AI martech stack appeared first on MarTech.
AI moved forward, marketing did not
Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete. The post AI moved forward, marketing did not appeared first on MarTech.
Your marketing automation isn’t broken, it’s overloaded
As workflows pile up, automation systems become harder to trust, slowing campaigns and creating inconsistent results. The post Your marketing automation isn’t broken, it’s overloaded appeared first on MarTech.
The Rundown: Google expands AI Max as automation shifts upstream
Google issues AI Max updates come as parent company Alphabet boasts Q1 revenues of $110 billion.
X upgrades its ad platform in long overdue overhaul
This is the platform's biggest update in its history, having previously been criticized for not keeping up with peers on performance.
Google Touts Its AI Ad Tech Adoption And New AI Max Features
The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product […] The post Google Touts Its AI Ad Tech Adoption And New AI Max Features appeared first on AdExchanger.
Zefr Builds A New Front Door For YouTube Buys
Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer […] The post Zefr Builds A New Front Door For YouTube Buys appeared first on AdExchanger.
POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?
At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie agency Horizon Media’s chief product and data officer. The post POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos? appeared first on AdExchanger.
Nicnet Launches Aprecomm’s AI-Driven CX Suite to Elevate Broadband Experience Across Brazil
Aprecomm accelerates growth in Latin America as Nicnet rolls out AI-powered customer experience and CPE management solutions nationwide. Nicnet, one of Brazil’s leading fibre optic internet providers, announced a partnership with Aprecomm, a provider of AI-driven network and customer experience (CX) solutions, to enhance broadband performance and customer satisfaction across its network. “In markets such […]
BigID Extends DSPM to Markdown Files, Closing a Critical Data Security Gap in the Age of Vibe Coding
BigID is the first and only data security platform to discover, classify, and secure sensitive data inside AI instruction files BigID, the leading data security and AI governance platform, announced support for Markdown (.md) file scanning and classification. With this capability, BigID becomes the only DSPM solution capable of discovering, classifying, and securing sensitive data […]
Genspark Announces Global Strategic Partnership with Microsoft to Embed AI Agents Across Microsoft 365 and Agent 365
Genspark for Microsoft 365 embeds AI agents natively in Microsoft PowerPoint, Excel, and Word Genspark’s agentic AI is built and deployed on Microsoft Azure, enabling high-velocity product development and enterprise-grade infrastructure Genspark will expand availability through the Microsoft Marketplace, deepening its presence across the Microsoft ecosystem Genspark.ai announced a global strategic partnership with Microsoft to […]
Anaconda Acquires Outerbounds to Power End-to End, Secure-by-Default AI-Native Development at Enterprise Scale
Acquisition gives enterprise teams a governed path from AI experimentation to production without disrupting existing workflows or infrastructure Anaconda Inc., the trusted foundation for AI-native development, announced the acquisition of Outerbounds, the company behind Metaflow, the open source AI/ML orchestration framework trusted by some of the world’s most sophisticated engineering organizations, including Realtor.com, GE HealthCare, and […]
InMobi Launches “Ad Experiences” With FOSSIL as First Brand Partner
New omnichannel solution leveraging 1P data from InMobi’s consumer platform, Glance delivers 57% lift in brand recall and 10% lift in brand awareness for FOSSIL’s BIG TIC spring launch InMobi, the global technology leader specializing in agentic commerce and advertising, announced the official launch of InMobi Ad Experiences. This enhanced full-funnel solution combines the company’s […]