Last updated Apr 30, 2026 by RSS Ingestion
Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer […] The post Zefr Builds A New Front Door For YouTube Buys appeared first on AdExchanger.