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15,216 articles covering the AdTech ecosystem
First-Time Playbooks for the Big Game
This post was created in partnership with Tatari There’s a first time for everything—and for marketers, there may be no bigger “first” than the first time debuting an ad during […]
Why Marketers Need to Think Globally About Engaging Sports Fans
This post was created in partnership with Octagon Global expansion is rapidly changing how sports leagues, particularly the NFL, operate and how brands connect with international audiences. It’s also creating […]
How Brands Build Big Game Momentum Through Data and Cultural Alignment
This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a single commercial. The most effective campaigns are built on months […]
The secret to happy customers is… your data layer
Are you ready for the fifth era of the data layer? Tealium CTO Mike Anderson explains how AI and real-time data transform the martech landscape. The post The secret to happy customers is… your data layer appeared first on MarTech.
Breaking free from data prison with a roadmap to unified customer insights
Tired of data being trapped in silos? We see the struggle. Join our MarTech session to learn how to build a unified system and restore team-wide trust. The post Breaking free from data prison with a roadmap to unified customer insights appeared first on MarTech.
How to design marketing organizations for AI learning and scale
Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale. The post How to design marketing organizations for AI learning and scale appeared first on MarTech.
Why marketing automation platforms are becoming decision engines
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. The post Why marketing automation platforms are becoming decision engines appeared first on MarTech.
Why customer service determines the ROI of your marketing spend
Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses. The post Why customer service determines the ROI of your marketing spend appeared first on MarTech.
Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat
Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem, retail media leaders are facing new challenges — and new opportunities. They sit at a rare intersection. They have first-party data, frequent customer relationships, and real-world transactions. The question […] The post Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat appeared first on AdExchanger.
D&AD hires David Patton as CEO
Dara Lynch stepped down last year after 18 years.
The 2026 A List: 'Massive fuckin' traitors', 'Method Pitchers' and AI-induced boredom
The musings of this year's A List cohort – on everything from their favourite pitching outfit to the future of advertising – are amusing, perceptive and sometimes downright outrageous.
It’s the Campaign A List 2026
The exclusive online directory reveals the thoughts on life and work of more than 200 leaders.
Shelter selects UK media agency
Appointment follows review which launched in 2025.
Rob Bovington and James Menzies launch comedy-led creative studio Pointy Stick
Rebecca Fennelly, former global marketing and communications director at Brainlabs, also joins as growth director.
New judges announced for Audio Advertising Awards as deadline looms
Judges from The Guardian, BBC Creative, Global, Radiocentre and more join this year's panel.
Wieden & Kennedy London wins Fever-Tree global creative account
Creativebrief managed the review.
Super Bowl LX ad trends: ‘Celeb Bowl,’ AI, nostalgia (again), potty humor and A-List film directors
The big themes that showed up creatively (and not so creatively) during the Big Game.
Winter Olympics reveals marketing choices shaping sport’s future
Global warming's impact on the Winter Olympics should give would-be sponsors pause for thought. Brands should think long-term, by contributing to and protecting the fragile ecosystem rather than accelerating its demise.
Mini global campaign stars carwash worker fantasising about driving its cars
Campaign is Jung von Matt's first major work for the brand since winning the account in 2025.
Super Bowl LX ads review with David Kolbusz, Helen Rhodes and Josh Green
Campaign asks creatives how they rate this year's Super Bowl ads.
IPA Census: headcount drops 14.3% at creative agencies
Biggest falls in staff numbers among men and those who were under the age of 25.
IPA Census: proportion of women in C-suite roles surpasses 40% for first time
Report also reveals ethnic minority representation at C-suites level grew to 12.7% in 2025.
Starcom sits top of preliminary 2025 EMEA media league
Meanwhile, Publicis Groupe tops holding company table.
Ex-Bidstack exec and associate fined £100,000 for insider dealing
Fines issued by the Financial Conduct Authority for wrongdoing in 2021.