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15,215 articles covering the AdTech ecosystem
Uncovered wins McVitie's owner social media account
Ingenuity+ managed the pitch for the Jaffa Cakes and McVitie's owner.
Teads UK boss launches performance agency
Justin Taylor was managing director of Teads UK for almost 11 years.
State of Programmatic UK 2025: Volume Up, Value Down for UK Publishers
Pubstack has published the UK edition of its State of Programmatic 2025, highlighting a market where volume growth no longer protects value. In 2025, UK programmatic impressions increased +10.51% year-on-year, while programmatic revenue declined by -2.29% year-on-year, driven by a -10.54% [...] The post State of Programmatic UK 2025: Volume Up, Value Down for UK Publishers appeared first on ExchangeWire.com.
Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes
In today’s Digest, we discuss Paramount’s latest attempt to buy WBD; Alphabet planning a 100-year sterling bond sale, Apple and Google proposing App Store changes after a CMA probe The post Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes appeared first on ExchangeWire.com.
Which Super Bowl LX Ads Are Still Winning After the Final Whistle?
Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend [...] The post Which Super Bowl LX Ads Are Still Winning After the Final Whistle? appeared first on ExchangeWire.com.
Life, Ads and Planet Google…
Google's earning are out. In her weekly column, Shirley Marschall takes a look at the tech behemoth's power, and tells us what exactly an eiergelende wollmilchsau is... The post Life, Ads and Planet Google… appeared first on ExchangeWire.com.
How BBDO is rethinking its US leadership and strategy with the addition of FCB
BBDO Global CEO Nancy Reyes and Global Chief Creative Officer Chris Beresford-Hill discuss the strategy behind the changes.
Inside Gatorade’s high-stakes brand reinvention
Gatorade Chief Brand Officer Anuj Bhasin on reviving “Is It In You,” becoming moment-centric and simplifying hydration.
CMOs are deploying AI in the wrong places
The real gains will come not from content bit from fixing the marketing data underneath it.
What stopped working in marketing—and what leaders are doing instead
Speakers for the 2026 Ad Age NextGen Marketing Summit explain which long-held marketing practices they believe are failing now and why, highlighting shifts in trends, creator programs, targeting and format strategy.
Kotex debuts global ‘Own Your Flow’ campaign with Juan Cabral-directed ad
The campaign expands beyond menstrual care into a wider cultural conversation about identity.
How GEO Startup Evertune Found Its Way Back To Programmatic Targeting
Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting appeared first on AdExchanger.
Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce
Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.
In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping
AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.
Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
AI is changing how retailers select tech partners
The quick rise of artificial intelligence-powered tools has reshaped retailers' process of selecting technology partners for anything from marketing to supply chain to merchandising.
Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search
This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.
WTF are tokens?
When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.
Amazon Has A Pitch To Pay Pubs; How Lax US Laws Enable Targeted Gambling Ads
No Such Thing As A Free Scrape? The days of free content scraping may be coming to an end. Monetization (or, rather, the lack thereof) has been a hot topic, as LLMs unabashedly scrape publisher content while sucking up their traffic – a lose-lose for pubs. But Amazon is now planning to launch a marketplace […] The post Amazon Has A Pitch To Pay Pubs; How Lax US Laws Enable Targeted Gambling Ads appeared first on AdExchanger.
In Platforms We Trust?
The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we arguably already live in it – where marketers set their goals and budgets, then mostly get out of the way […] The post In Platforms We Trust? appeared first on AdExchanger.
Boston Beer CMO Lesya Lysyj to depart as brands face growth pressure
Lesya Lysyj to exit after seven years; marketing team shifts to interim structure as brewer seeks return to growth mode.
Super Bowl 60 Scores 125 Million Viewers, 2nd Most-Watched Big Game Ever
The 2026 Super Bowl was down around 2.8 million viewers from last year.
Ad Age crossword archive—play them all
Play Ad Age crossword puzzles packed with clues on agencies, brands, campaigns and more.