News
21,114 articles covering the AdTech ecosystem
“Media Needs to Turn Down Toxic and Turn Up Trust”
There’s a wake-up call happening in the media industry at the moment around the importance of trust and truth says Rak Patel, Chief Commercial Officer at Channel 4. And Channel 4’s recent documentary Molly vs The Machines provides a clear message that it’s time for the media industry to “turn down toxic, and turn up Read More
The key to reaching Gen Z? Marketing that emphasizes quality
A new Morning Consult survey finds 80% of Gen Z cite product quality as the generation's top loyalty driver.
Why Gen Z skills keep junior roles viable—and which present the most opportunity
Agency executives describe the areas best suited for entry-level talent, such as social and experiential, and why.
2026 Leading Women and Rising Star entry checklist—what to finalize before May 13
Senior leaders driving impact across marketing, media, technology and advertising are eligible for Leading Women, and emerging talent are eligible for Rising Stars. Entries for both are due by May 13.
Using brand heritage as a foundation, not a ceiling—Samsonite’s VP of marketing on the approach
David Oksman, VP of marketing and direct-to-consumer at Samsonite, discusses how the 115-year-old luggage company is shifting from product-led to culture-led marketing.
O Boticário explores the long ride to the empty nest in Mother’s Day ad
AlmapBBDO’s short film follows a mother and son across life stages marked by quiet goodbyes.
The CMO mandate: 5 shifts that matter now
Leaders can embrace the new era by focusing on these important areas.
Jameson Teams Up With J Balvin and KidSuper for Soccer’s Big Year
Jameson, MLS's official whiskey, releases campaign ahead of the World Cup.
Exverus by Brainlabs’ Aaron Silva Is the Good Cook Behind Big Evil Barbecue
The assistant director of ad ops makes all his meats at home on a collection of grills and smokers.
How I AI: Tech Recipes CEO Brian Chap Built a ‘True Decision Engine’
Inside the strategic consultancy's RootIQ product, plus how Chap uses AI at home.
KYBER1 Launches to Expand Access to Commerce Media for Retailers and Data Owners
KYBER1 enables retailers and data-rich organizations to transform first-party commerce signals into privacy-safe audiences that can be activated beyond owned channels. Its approach emphasizes governed access, interoperability, and closed-loop measurement tied to business outcomes, without requiring partners to build full retail media networks. KYBER1 announced its launch with a focus on helping a broader set of […]
Guidepoint Launches MCP on Claude, Embedding Trusted Expert Insights into AI-Powered Research Workflows
Guidepoint, a global pioneer in access to expert insight, announced the launch of its Model Context Protocol (MCP) server with Anthropic’s Claude. Research teams can now incorporate trusted knowledge from Guidepoint’s library of 100,000+ expert interview transcripts directly into their AI-enabled research workflows, with every insight attributed and linked to its source in Guidepoint360. Research […]
XstraStar Launches Full-Funnel GEO Optimization Service to Help Brands Win AI Search Visibility
XstraStar has launched a full-funnel Generative Engine Optimization (GEO) solution designed to help brands build measurable visibility across AI search platforms including Doubao, DeepSeek, ChatGPT, and Perplexity. As AI search adoption accelerates globally, the company positions GEO as a practical alternative to traditional SEO—focused on making brands both discoverable and recommendable throughout the AI-driven buyer journey. […]
SurfiAI Launches Single Pane of Glass Company Dashboard with 60+ API Integrations and AI-Powered KPI Analytics
SurfiAI unifies company KPIs across 60+ business apps into one AI-powered dashboard with automated analytics and intelligent remediation recommendations. SurfiAI announced the launch of its new Single Pane of Glass company dashboard, a unified AI-powered analytics platform that connects to over 60 business APIs and delivers real-time KPI insights, anomaly detection, and intelligent remediation recommendations — […]
Middleware Launches OpsAI, an AI SRE Agent That Resolves Production Issues Before They Impact End Users
Middleware, the unified observability platform for cloud-native engineering teams, announced the general availability of Middleware OpsAI, an AI-native Site Reliability Engineering (SRE) agent that detects, diagnoses, and resolves production issues across the full application stack, often before end users are ever affected. On-call engineers spend nearly 60% of their time hunting for root causes instead of building […]
Innovative Solutions and AWS Sign Two-Year Strategic Collaboration Agreement to Scale Agentic AI Delivery
Agentic Service Delivery model triples engineer capacity, cuts project staffing in half, and reframes how services businesses grow with customers Innovative Solutions, an Amazon Web Services (AWS) Premier Tier Services Partner that delivers AI and data services to growing businesses, announced that it has signed a 2-year Strategic Collaboration Agreement (SCA) with AWS around agentic […]
SalesProTracker Launches as the Sales System Built for Teams That Want to Grow—Not Be Watched, Led by Lisa C. Laird
Lisa C. Laird, A New Orleans–based founder, is redefining sales software around execution, relationships, and accountability. NOLA Persistence Consulting today announced the expansion of SalesProTracker, a Sales System designed to help small and mid-sized teams grow through consistent activity, real coaching, and a level of accountability most traditional CRMs fail to deliver. This is not […]
It’s Time To Stop Letting Platforms Grade Their Own Ad Fraud Homework
Ad fraud is big business. Not only are scammers using automation to reach new scale – contributing to a criminal enterprise that’s eight times the size of credit card fraud – but fake engagement causes knock-on effects. For advertisers, bad data sullies marketing campaigns and drains budgets. For ad platforms, despite what they say publicly, […]
Target’s digital chief breaks down the retailer’s creator overhaul
Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.
Is Your Small Business Showing Up in Local Search? Here’s How To Find Out [Webinar] via @sejournal, @lorenbaker
Maximize your local search visibility by optimizing your Google Business Profile and staying consistent on every platform. The post Is Your Small Business Showing Up in Local Search? Here’s How To Find Out [Webinar] appeared first on Search Engine Journal.
VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today (7th May, 2026) announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is [...] The post VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint appeared first on ExchangeWire.com.
The ‘Hair-On-Your-Pillow’ Theory of Contextual Advertising
This week, Shirley Marschall looks at why a message that can feel well-placed in one environment may feel intrusive in another. Like hair, of course… The post The ‘Hair-On-Your-Pillow’ Theory of Contextual Advertising appeared first on ExchangeWire.com.
Digest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth
In today’s Digest, we look at the Trump administration considering AI model safety reviews,Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth The post Digest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth appeared first on ExchangeWire.com.
Pinterest poaches sales chief Greg Owens from X
Owens joins to lead the international sales team after a decade at X.