News
21,114 articles covering the AdTech ecosystem
The Direct Supply Myth: Why CTV Inventory Looks Better Coming From A Streamer Than Directly From A Publisher
The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are told that if they transact closer to the source, they will regain transparency, control and efficiency. Publishers are told that eliminating hops will restore the value of their environments. Most CTV impressions flow through distribution […] The post The Direct Supply Myth: Why CTV Inventory Looks Better Coming From A Streamer Than Directly From A Publisher appeared first on AdExchanger.
‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs
Advertisers are devoting more cash to search due to rising costs and zero-click traffic concerns.
‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now
OpenAI is coming for performance budgets — it just isn’t ready yet.
Future of TV Briefing: The upfront glossary, 2026 edition
This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.
Marketers at Possible adjust to the realities of AI while trying to stay human
Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).
How Ace Hardware built its employee AI assistant
Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.
AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch?
Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform – a first for the company – giving joint customers access via Pacvue and Skai. Likewise, affiliate rivals Rakuten and Impact announced a major strategic partnership last week. An […] The post AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch? appeared first on AdExchanger.
OpenAI Launches Self-Serve Ads Manager for ChatGPT via @sejournal, @brookeosmundson
OpenAI officially launches self-serve ChatGPT ads with CPC bidding, conversion tracking, and expanded advertiser access through its new Ads Manager platform. The post OpenAI Launches Self-Serve Ads Manager for ChatGPT appeared first on Search Engine Journal.
Google Is Testing New Bot Authorization Standard via @sejournal, @martinibuster
Google is testing a cryptographic protocol for verifying bot traffic that could make unwanted crawlers easier to identify. The post Google Is Testing New Bot Authorization Standard appeared first on Search Engine Journal.
Starbucks Chilled Coffee becomes sidekick for people’s individuality in brand platform
AMV BBDO made the campaign.
M&S adds Amelia Dimoldenberg to “Love that” campaign
Brand said its chief compliments officer, Gillian Anderson, is taking “a well-earned summer break”.
Google Testing Web Bot Auth To Verify AI Agent Requests via @sejournal, @MattGSouthern
Google is testing Web Bot Auth, an experimental protocol for verifying some AI agent requests with cryptographic signatures alongside existing checks. The post Google Testing Web Bot Auth To Verify AI Agent Requests appeared first on Search Engine Journal.
OpenAI Opens ChatGPT Ads to Self-Service Platform
OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options.
POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch
At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible. In conversations […] The post POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch appeared first on AdExchanger.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/03/2026
Indian family channels have been dominating our Global Top 50 chart in recent months, but they took a break from the #1 spot at the start of May. Instead, a familiar couple danced its way into the top spot. Jasmin and James got the most YouTube views of any channel during the week that ended on May 3. The Germany-based hub got 1.12 billion weekly views, making it one of two members of the ten-digit views club during our most recent measurement period. The other member of that club is Jasmin and James' longtime collaborator: Cadel and Mia. Now that's what I call a Double Date. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/03/2026
BRUNO is on top of our Global Sub Top 50 chart for the third week in a row. By adding 2.4 million new subscribers over a seven-day period, the Ukrainian creator brought his lifetime YouTube tally up to 32.8 million subs. That number is a bit behind YouTube's subscriber leader, MrBeast. North Carolina's native son now has 481 million subscribers on his primary channel, but only two million of those subs arrived over the past week. As big as MrBeast is, BRUNO might be even bigger at the current moment. Visit Tubefilter for more great stories.
YouTube is testing a tool that lets creators generate royalty-free music for their videos
YouTube is testing a tool that helps creators deal with copyright claims, and it could upend the industry centered around royalty-free music. In YouTube Studio, creators can now respond to a piece of claimed audio by generating a sound-alike, royalty-free track and inserting that piece of music into the contested video. The instrumental track generator is currently available in the U.S. for desktop users. YouTube is positioning the tool as an asset for creators who inadvertently use copyrighted music in their videos. When resolving those claims, a new "Create" button generates four pieces of instrumental music. Creators can then swap in the alternative track that best suits their video. Visit Tubefilter for more great stories.
Airlines are clamping down on in-flight filming. What does this mean for aviation YouTubers?
Online reviews can make or break a business–especially when that review, instead of being buried in the back pages of Yelp, is send out to millions of subscribers. Every day, YouTubers review countless products and experiences in all sorts of categories and niches, from Taipei night markets, electric saws, and egg timers, to pet food […] Visit Tubefilter for more great stories.
Fox’s refreshed pitch to advertisers connects fandoms to outcomes
CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.
Chief Growth Officer Norm de Greve to Leave General Motors
The marketing exec's departure comes at a dynamic time for the automaker
From Devices to Daily Life: Samsung’s AI Living Push
Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing.
Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel?
Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced on Tuesday along with the public launch of its self-serve ads manager, a cost-per-click bidding product (which is native to search advertisers, compared to the programmatic CPM) […] The post Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel? appeared first on AdExchanger.
US agentic commerce revenue forecast to reach $1 trillion by 2030
But even as the technology grows in popularity, the physical shopping experience will remain important, per a new report.
REI reports flat sales, narrower losses as store workers call for a boycott
The REI Union said a boycott of the retailer’s anniversary sale is the only way to be heard, as contract talks ended last week without an agreement.