Broadcasters That Don’t Lean into Ad Tech Ecosystem Are “Easier to Remove From the Plan” – Buy-Side View with Goodstuff’s Paul McGee

As streaming giants increase the availability of their inventory and insights, UK broadcasters need to strive for parity with those global suppliers or risk being left off media plans, says Paul McGee, Head of Video Planning at Goodstuff. "We get relatively little insight out of Channel 4, and much deeper stuff from Amazon. So how Read More