News

BBH - Release the Fleece - 44s

BBH - Brand Film - 90s

14 creative campaigns to know about today

BBH has a new visual identity, and Carl’s Jr. reunites with Paris Hilton—both her real and AI versions.

Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness

The first age of online personal shopping tools came via browser toolbars and other download services such as Honey that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of course, AI agents. But most shopping AI agents are firmly attached to one particular LLM or retailer, like ChatGPT and […] The post Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness appeared first on AdExchanger.

The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? via @sejournal, @jonkagan

This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand. The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal.

From Article to Short-Form Video That Holds Attention via @sejournal, @MattGSouthern

Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention. The post From Article to Short-Form Video That Holds Attention appeared first on Search Engine Journal.

Hidden HTTP Page Can Cause Site Name Problems In Google via @sejournal, @MattGSouthern

Google's John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search results. The post Hidden HTTP Page Can Cause Site Name Problems In Google appeared first on Search Engine Journal.

UK creatives’ picks from Super Bowl LX ads

Instacart, Squarespace, Elf Cosmetics and Anthropic among brands making ads around this year's Super Bowl.

Guinness takes over Tube to promote Covent Garden brewery

Transport for London has reassured that the AMV BBDO-created takeover would avoid passenger confusion, after Heineken's Tube takeover drew criticism from disability rights campaigners.

Netflix UK champions British talent in first work by Baby Teeth

The social series features stars of Netflix shows conversing in a photo booth.

Video Up, ESG Down on UK Digital Publisher Priorities for 2026

In the face of revenue threats stemming from traffic losses and AI summaries, UK digital publishers are seeking to diversify their revenue streams through subscriptions and video content, according to the latest edition of the annual 'Digital Publishing: Outlook and Priorities' survey from the Association of Online Publishers (AOP). In last year's edition of the Read More

European Publishers File Antitrust Complaint Against Google’s AI Offerings

The European Publishers Council (EPC), a trade group which counts News UK, Axel Springer, The Guardian, Grupo Prisa, Bauer Media and Condé Nast among its members, has filed a complaint with the European Commission accusing Google of abusing its dominant position in the search engine market through its deployment of AI tools in the Google Read More

OpenX Strengthens EMEA Leadership with Appointment of Natalie Fisher-Brown

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th February, 2026) announced the appointment of Natalie Fisher-Brown as regional vice president, EMEA buyer development. Fisher-Brown will lead, develop, and manage OpenX’s buy-side sales and account management [...] The post OpenX Strengthens EMEA Leadership with Appointment of Natalie Fisher-Brown appeared first on ExchangeWire.com.

Lilly - Never Over - 60s

Science and sport share a similar grind in Lilly’s gritty Olympics spot

Wieden+Kennedy’s “Never Over” uses archival footage and old educational audio to liken athletes to researchers.

3 key trends shaping commercial filmmaking in 2026

Explore the top trends in commercial film for 2026, based on insights gathered in Filmsupply’s 2026 Commercial Filmmaking Trend Report.

New Kraft Heinz CEO pauses split, plans to boost marketing spending

Steve Cahillane, who joined Kraft Heinz in January, aims to revive results at a company that posted declines in organic sales for the last two years.

A British view of the big, dumb, wonderful Super Bowl ads

From across the pond, Richard Brim sends his regards to all who took big swings on Sunday.

Check Out Brandlight’s $30M Pitch Deck Used to Help Brands Navigate the Agentic Web

The firm is building tools to influence how brands appear in large language models and AI agents.

Carl’s Jr Continues Risqué Reboot, Putting an AI-Spin on Its Y2K Paris Hilton Car Wash Ad

The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.

Scott Galloway’s Unsubscribe Uprising Is a Feel-Good Fantasy

Boycotts spike on dopamine, then die in the checkout line, because convenience always wins the culture war.

Community Is the New Competitive Edge for Sports Marketing

This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in marketing today. From social trends to influencer-led moments, […]

Technology Kicks Off a New Era in Sports

This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game. What’s […]

Does the Big Game Still Provide Value to Premium Brands?

This post was created in partnership with Ibotta Having a commercial air during the Big Game has always seemed like a no-brainer for brands—the event’s reach and cultural impact are […]