News
21,114 articles covering the AdTech ecosystem
N Solutions and Mudrick & Associates Announce Partnership to Bring AI Into Everyday Business Decisions
N Solutions and Mudrick’s partnership will enhance how organizations operate and make decisions by integrating AI capabilities into core business processes. N Solutions and Mudrick & Associates have announced a strategic partnership designed to enhance how organizations operate and make decisions by integrating advanced AI capabilities into core business processes and infrastructure. The collaboration brings […]
Verse.ai integrates with VoApps to combine text outreach with DirectDrop Voicemail
As phone answer rates drop, Verse.ai, an AI-powered texting platform, integrates with VoApps to enable SMS and voicemail delivery for non-intrusive outreach. Verse.ai, a NiCE company, which focuses on AI-powered customer texting, now integrates with NiCE sister solution VoApps, which provides ringless DirectDrop Voicemail. The integration of the two technologies enables companies to combine text and […]
‘Call of Duty’ Launches Military Appreciation Month Campaign With New In-Game Pack (Gaming News Roundup)
Microsoft’s Activision is marking Military Appreciation Month with a new initiative tied to the Call of Duty Endowment, including fresh in-game content and expanded efforts to support veteran employment. The campaign, presented by USAA, centers on the release of the Call of Duty Endowment (C.O.D.E.) Navigator: Tracer Pack, which will be available in “Call of […]
AI Just Handed PR Its Best Opportunity In SEO & Most Teams Are Missing It via @sejournal, @gregjarboe
AI search engines surface the same brands regardless of which sources they cite. PR and SEO professionals need to stop pretending those are different jobs. The post AI Just Handed PR Its Best Opportunity In SEO & Most Teams Are Missing It appeared first on Search Engine Journal.
The Whole Point Was The Mess via @sejournal, @pedrodias
GEO vendors are selling the same SEO playbook with a new acronym. The academic paper they cite actually points the other way. The post The Whole Point Was The Mess appeared first on Search Engine Journal.
Google Adds More Links & Link Context To AI Search via @sejournal, @MattGSouthern
Google is adding subscription labels, inline links, discussion previews, and desktop link previews to its AI Search experiences. The post Google Adds More Links & Link Context To AI Search appeared first on Search Engine Journal.
Social highlights from Lucozade, O2, Greggs, Tesco, Google and more
Lucozade kept runners feeling refreshed at the TCS London Marathon, musician Justin Bieber was the star of Coachella content and Google partnered The Devil Wears Prada 2.
StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot
StackAdapt, the leading AI advertising and orchestration platform, today (6th May, 2026) shared that it is offering advertisers access to ads in ChatGPT. This capability helps advertisers deliver messages that are useful and timely as customers are exploring options, comparing [...] The post StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot appeared first on ExchangeWire.com.
Teads & Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact
Teads, the omnichannel outcomes platform, today (6th May, 2026) announced the expansion of its partnership with Lumen Research, the global attention technology company, to introduce attention measurement across its CTV offering. Lumen uses proprietary real-world eye-tracking consented data to create attention [...] The post Teads & Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact appeared first on ExchangeWire.com.
Ziff Davis Buys Four Brands From Recurrent Ventures, Launches a Lifestyle Group
The company acquired Dwell, Domino, Business of Home, and PopSci, extending a multiyear roll-up as competitors pull back from the open web.
Old Navy Appoints Michael Francis as Chief Customer Officer Amid Turnaround
Gap Inc. has brought on veteran brand executive Michael Francis as chief customer officer of Old Navy and head of marketing shared services for the group.
Advertisers Spent $1 Billion on Criteo in Q1, Up 8% Year-Over-Year
Still, Criteo's growth numbers remain plagued by two major client losses.
New Disney CEO Reveals the AI Enhancements Coming to Disney+
In his first earnings call, CEO Josh D'Amaro calls Disney+ the 'digital centerpiece' of the company.
Why performance marketing needs more than ROAS
Return on ad spend can’t explain growth. Here’s how to evaluate marketing’s true contribution to business outcomes. The post Why performance marketing needs more than ROAS appeared first on MarTech.
Why AI agent adoption is creating unseen risk across the enterprise
From compliance exposure to lost revenue, weak governance is turning AI gains into hidden liabilities. The post Why AI agent adoption is creating unseen risk across the enterprise appeared first on MarTech.
Data quality will make or break your lead gen strategy
On the surface, not much has changed about B2B lead generation, but the infrastructure behind the data is more vital than ever. The post Data quality will make or break your lead gen strategy appeared first on MarTech.
Twilio launches conversation layer to unify AI and human interactions
New platform capabilities aim to connect data, channels, and agents so customer conversations carry context across every interaction. The post Twilio launches conversation layer to unify AI and human interactions appeared first on MarTech.
People Inc. Looks Inward For Growth As Its Search Traffic Downsizes
People Inc. is making “who needs Google?” an entire business philosophy. The company – still technically IAC, though it’s rebranding to People Inc. – is undergoing a major reorganization. The company has spent the past few years revamping its structure to be less dependent on search and social platforms, senior executive and chairman Barry Diller […] The post People Inc. Looks Inward For Growth As Its Search Traffic Downsizes appeared first on AdExchanger.
Affiliate and Partner Marketing Spend Grows to £1.8 Billion in 2025
APMA’s State of the Affiliate Nation report shows spend and revenues increasing The Affiliate & Partner Marketing Association (APMA) has released the third edition of its State of the Affiliate Nation report, which uses data from 11 affiliate networks, including impact.com, to track the size, scale and scope of the UK affiliate market in 2025. The […]
AI-Native Partner Co-Selling Management Launches in ZINFI Unified Partner Management — Privacy-First, Multi-Persona Co-Sell for the Channel and Partner Ecosystem
New AI co-sell platform built into the SELL zone of ZINFI’s UPM platform orchestrates a 12-step co-sell flow across Global Admins, Partner Account Managers, channel partner sales reps, and Alliance/ISV partners, with privacy-first mutual opt-in matching and field-level visibility governance for every joint account. ZINFI Technologies, Inc. is the #1 user and analyst-rated channel management […]
Medita Communication Joins Brandi AI’s Global Agency Partnership Program to Help PR and Marketing Clients Strengthen AI Visibility, Trust and Recognition Across Generative AI Platforms
First Finnish agency partner will use Brandi AI to help PR and marketing clients measure, understand and improve how their brands appear in AI-generated answers on ChatGPT, Gemini, Claude, and Perplexity Medita Communication, a content and digital marketing and PR agency specializing in the technology industry and expert sectors, and Brandi AI, the industry’s most comprehensive, intelligence-driven […]
Aircall Acquires Vogent to Advance Its AI Voice Agent Built Natively into Business Phones
Aircall, the AI-powered customer communications platform trusted by more than 22,000 businesses worldwide, announced the acquisition of Vogent, an AI voice agent company. The acquisition adds a new layer of specialized voice AI technology to Aircall’s platform – strengthening the technology behind Aircall’s AI Voice Agent and moving it from already great to best-in-class. “Aircall […]
Adobe’s New Productivity Agent Redefines How People Understand, Create and Share Information
New productivity agent enables people to chat with PDFs, surface insights and quickly create presentations, podcasts, blogs and social posts from their documents Productivity agent is powering new sharing and publishing capabilities in PDF Spaces in Acrobat that turn static files into interactive experiences with customized AI assistants that represent senders’ tone and intent; now available in Acrobat Express and Acrobat […]
How To Design URL Structures For AI Retrieval, Not Just Rankings
Improve how products are surfaced and recommended by applying SEO principles directly to product feed optimization. The post How To Design URL Structures For AI Retrieval, Not Just Rankings appeared first on Search Engine Journal.