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21,114 articles covering the AdTech ecosystem
What’s wrong with being a holding company?
The Campaign Podcast discusses why some of the biggest agency networks no longer identify as holding companies.
On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments
The content licensing economy has arrived faster than anyone expected. Microsoft and Amazon have both entered the marketplace business. Venture-backed startups like TollBit and ProRata have built infrastructure for publishers to license their content to LLMs. And, in 2025, AI companies committed an estimated $2.9 billion in licensing fees to a relatively small number of […] The post On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments appeared first on AdExchanger.
Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles
Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain. Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar […] The post Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles appeared first on AdExchanger.
Amazon Flexes Its Reach With Star-Packed Upfront
The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
Why Duluth trusts AI agents with bidding, but not brand storytelling
There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there are those who have drawn a line in the sand, allowing AI […]
OpenAI makes it easier to run shopping ads in ChatGPT
OpenAI automates product ads for e-commerce brands, tapping existing catalogue infrastructure.
How GameStop went from struggling retailer to eBay bidder
It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.
Amazon positions live sports portfolio as leverage to pry open upfront dollars
Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations.
Ad Tech Briefing: Accountability in adland’s agentic era?
Contractual clarity and guardrails are non-negotiable when the machines take over running ad camppigns.
The Amazing Digital Circus finale hits $7.5 million in theater presales weeks before debut
The Amazing Digital Circus has already sold $7.5 million worth of tickets for its finale “The Last Act,” which will hit more than 5,000 theaters in 90 countries. In case you’re somehow not aware of TADC, it follows a group of humans trapped in a mysterious world run by an AI who sends them on […] Visit Tubefilter for more great stories.
Tired of seeing ads on TikTok? That’ll be five bucks, please
TikTok is getting its own version of YouTube Premium. Well…kind of. As you probably know, YouTube Premium originally rolled out as a way for YouTube viewers to access the platform’s house-produced programming–shows like Cobra Kai and the planned Kirsten Dunst series On Becoming a God in Central Florida. But originals didn’t work out for YouTube, […] Visit Tubefilter for more great stories.
At Fox’s Upfront, the World Cup, Tubi, and AI Adtech Headline the Pitch
Fox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.
Byron Allen Is Buying BuzzFeed, Will Become CEO
TV and media entrepreneur Byron Allen is acquiring a majority stake in BuzzFeed — investing $120 million in the 20-year-old digital media company — and will become CEO. Allen plans to expand BuzzFeed and HuffPost into “free-streaming video, audio and user-generated content.” BuzzFeed on Monday announced that it entered into a transaction agreement with Allen […]
Schema Markup Didn’t Move AI Citations In Ahrefs Test via @sejournal, @MattGSouthern
An Ahrefs report tested whether adding schema markup to pages already cited by AI improved their citation rates. The post Schema Markup Didn’t Move AI Citations In Ahrefs Test appeared first on Search Engine Journal.
Is Measurement the Missing Link for Pharma Brands Embracing CTV?
MIAMI — For years, pharmaceutical advertisers watched from the sidelines as other industries rushed into connected television. The hesitation was understandable: older patient populations still glued to linear TV, murky measurement capabilities, and the ever-present specter of healthcare privacy regulations made CTV feel like a gamble rather than an opportunity. But that calculus may be [...]
TV Advertising Finally Learned to Count Past Gross Ratings Points: WBD’s David Porter
MIAMI — In an industry that still occasionally treats gross rating points like sacred scripture, David Porter, head of advertising research, data and insights at Warner Bros. Discovery, arrived with this suggestion: maybe it’s time to upgrade the math. Speaking with Beet.TV contributor David Kaplan at the POSSIBLE conference, Porter laid out a vision for [...]
Joe Sedelmaier, director of classic comedy ads, dies at 92
Director Joe Sedelmaier pioneered eccentric storytelling in spots such as FedEx’s “Fast Talking Man” and Wendy’s “Where’s the Beef?”
NBCU Kicks Off Upfront Week With Sports, AI, and a ‘Fast’ Vin Diesel Surprise
NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.
How sports marketing is shifting from media buys to moment-based activation
Nikolaus Beier, svp of marketing services, Sportradar Capturing and commercializing the excitement and influence of memorable sporting moments is imperative for any brand that wants to connect with sports fans. Moving as quickly as the evolving sports ecosystem and with the fluidity of modern fans is a tall order, but it can be addressed with […]
Inside NBCUniversal’s Upfront: Vin Diesel Surprise, Tina Fey Sets Up NBC’s 100th Birthday Bash and More at ‘Most Glamorous Midmorning of the Year’
The Peacock network opened its 2026 upfront presentation to advertisers Monday at Radio City MusicaHall with a laser light show that included all the colors of NBC’s logo rainbow, followed by a monologue and musical number from “Las Culturistas” hosts Bowen Yang and Matt Rogers. Set to the tune of Bruno Mars and Rosé’s “APT,” […]
Watch the newest commercials from Freshpet, T-Mobile, The Home Depot and more
Freshpet says, “When your person’s not a person, you feed them Freshpet.”
FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer
The latest ads, stunts, and activations around the men's tournament.
EXCLUSIVE: WPP US President to Step Down Amid Strategy Reset
Michael Houston will take on an advisory role after more than two decades with the holding company.
NBCUniversal Peacocked Its Ad Performance Prowess On its Upfront Stage
NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it's tapping into modern marketing hot topics, such as sports and AI, to drive ad performance. The post NBCUniversal Peacocked Its Ad Performance Prowess On its Upfront Stage appeared first on AdExchanger.