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Amazon positions live sports portfolio as leverage to pry open upfront dollars | ATDb

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Amazon positions live sports portfolio as leverage to pry open upfront dollars

Amazon positions live sports portfolio as leverage to pry open upfront dollars

DigidayMay 12, 2026Sam BradleyRead original

Last updated May 12, 2026 by RSS Ingestion

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Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations.