On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments

The content licensing economy has arrived faster than anyone expected. Microsoft and Amazon have both entered the marketplace business. Venture-backed startups like TollBit and ProRata have built infrastructure for publishers to license their content to LLMs. And, in 2025, AI companies committed an estimated $2.9 billion in licensing fees to a relatively small number of […] The post On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments appeared first on AdExchanger.