News
15,296 articles covering the AdTech ecosystem
Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting
The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitch
A+E Global Media announces new content and brand creative studio.
Week of Feb. 23 Morning News Ratings: Today Keeps Lead for 6 Weeks
GMA was the only morning show with week-to-week gains in both measured categories.
Manifest Hires BarkleyOKRP Veteran to Lead Client Division
Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency.
Amazon Audiences Are Coming To Netflix
Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP. The post Amazon Audiences Are Coming To Netflix appeared first on AdExchanger.
How Brooks Brothers is refreshing the oldest apparel brand in the US
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.
Graza olive oil enters new category with largest paid campaign to date
“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.
CMOs face risks locking brands into agency AI platforms: Gartner
The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.
SEO Vs. PPC Strategy: What’s Right For Your Business? via @sejournal, @brookeosmundson
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently. The post SEO Vs. PPC Strategy: What’s Right For Your Business? appeared first on Search Engine Journal.
Why Most Enterprise SEO Operating Models Are Structurally Broken via @sejournal, @billhunt
Redesign enterprise SEO from a downstream audit function into an embedded capability that shapes structure and eligibility. The post Why Most Enterprise SEO Operating Models Are Structurally Broken appeared first on Search Engine Journal.
Google Zero Is A Lie
Uncover the truth behind the Google Zero narrative and its implications for traffic from Google Search and Discover. The post Google Zero Is A Lie appeared first on Search Engine Journal.
Axe ad shows football fan up for the (World) cup
Campaign created by Lola Madrid.
McDonald's outdoor campaign offers snapshots of nights out ending at the fast-food chain
Leo UK made the work.
The Survival of the Scarcest: Why AI Favours the Premium Publisher
In this op-ed, Aly Nurmohammed of Nodals take a look at why premium publishers still hold the cards oin the age of AI... The post The Survival of the Scarcest: Why AI Favours the Premium Publisher appeared first on ExchangeWire.com.
Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising
Vudoo, a global commerce media technology company has partnered with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, [...] The post Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising appeared first on ExchangeWire.com.
FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience
FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study. The new research reveals that viewers across Europe have bought into streaming TV, with many [...] The post FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience appeared first on ExchangeWire.com.
McDonald’s UK uses real camera rolls to show where nights often end up
Leo UK builds new campaign around real phone galleries that often lead to a McDonald’s stop.
McDonald's UK - Camera Rolls - 1m04s
Apple - Tabs - 50s
Apple - Best Performance Yet - 1m40s
Apple debuts new MacBooks with pair of rhythm-driven spots
The campaign pairs a jazz-inspired MacBook Pro performance piece with a tabs-filled MacBook Air story.
Axe - Airplane - 60s
Graza gets ‘seriously serious’ about quality in deadpan spots with high drama
Ads from nice&frank and director Elliott Power turn obsessive condiment testing into stylized comedy.