News

Yahoo pauses IAB membership amid a series of quiet cost-saving measures

Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.

Netflix Embraces The CAPI Trend; Can AI Save The News?

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions. The post Netflix Embraces The CAPI Trend; Can AI Save The News? appeared first on AdExchanger.

Sallie Has An Ad Business And Meta Is Declining Credit Cards

Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand founders who’ve been putting their marketing budgets on a corporate (or even a personal) credit card. Meta has confirmed rumors that next month it will begin requiring advertisers to pay by invoice, no more credit cards. […] The post Sallie Has An Ad Business And Meta Is Declining Credit Cards appeared first on AdExchanger.

Google Removes JavaScript SEO Warning, Says It’s Outdated via @sejournal, @MattGSouthern

Google removed its JavaScript accessibility guidance from help documents, saying the advice is outdated and noting it has rendered JavaScript for years. The post Google Removes JavaScript SEO Warning, Says It’s Outdated appeared first on Search Engine Journal.

WordPress Releases AI Plugins For Anthropic Claude, Google Gemini, And OpenAI via @sejournal, @martinibuster

WordPress releases three plugins for integrating Claude, Gemini, or OpenAI into websites The post WordPress Releases AI Plugins For Anthropic Claude, Google Gemini, And OpenAI appeared first on Search Engine Journal.

Movers & Shakers: WPP Media, IPA, Uncommon, MRM, Neverland, ITV, Assembly and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

V-Formation - Meet the Cadillac V-Series Lineup - 45s

Wendy's - Pete Suerken - 1m

McDonald’s rivals pile on CEO video as food critics get a Big Arch bite

Burger King, Wendy’s and A&W executives post their own burger bites after Chris Kempczinski’s meme-making taste test.

Everything You Know About News Advertising Is Wrong

The case for increasing investments in news advertising to grow your business.

Week of Feb. 23 Evening News Ratings: World News Tonight Is No. 1 Across the Board

WNT reclaimed the demo lead by way of 39,000 additional viewers.

EXCLUSIVE: WPP Elevates Nancy Hall to CEO of WPP Media U.S.

Hall's promotion arrives a week after WPP announced a substantial reorg designed to recover steep financial losses.

OffBall and Togethxr Team Up on a New Playbook for Sports Media

The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.

Google Updates AI Mode Recipe Sites Results In Response To Backlash via @sejournal, @martinibuster

Google updated AI Mode to change how it displays recipes and links to the creators The post Google Updates AI Mode Recipe Sites Results In Response To Backlash appeared first on Search Engine Journal.

Movers & Shakers: WPP Media, Uncommon, MRM, Neverland, Assembly, Brandtech Group and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement

NEW YORK, NY, March 4, 2026 — Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced significant updates to its Multi-State Privacy Agreement (MSPA), representing the most substantive amendments to the framework since 2023. The updates are designed to aid advertisers’ compliance and business objectives by simplifying privacy law … Continued The post IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement appeared first on IAB.

13 creative campaigns to know about today

Amsterdam brings museum masterpieces into the streets, and A&W Canada spoofs that awkward McDonald’s CEO video.

F1 Engineering - 15s

Baja Engineering -15s

F1 Proving Ground Brand Spot - 30s

Raptor - 30s

3 ways to power smarter marketing with household economic insights

Standard demographic data not delivering the results you need? Learn how economic insights can help drive double-digit conversion lifts while cutting ad spend.

Havas Bets on AI Veteran Sharona Sankar-King to Lead Proprietary Tech Push

Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.

Ad Agencies Are Embracing ‘Vibe Coding’ to Build GEO Products for Clients

From two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.