News
20,872 articles covering the AdTech ecosystem
Hiscox brings 'The most disastrous campaign ever' to TV
Work was created by Uncommon Creative Studio
Deliveroo hires Evelyn Lopez Mendoza as head of marketing
Evelyn Lopez Mendoza will replace Caroline Harris.
How Just Eat and British Heart Foundation manage brand risk in influencer marketing
Brands were speaking on a panel regarding how brands balance traditional and new media at Media 360.
Pitch Update: Honda, Just Eat, Jaguar Land Rover, Carlsberg, Philips, Jacob's Creek and more
Campaign's weekly round-up of pitches, reviews and account wins.
Nike Football teases World Cup campaign with star-studded Polaroids
The Polaroids feature the likes of Cristiano Ronaldo and Kim Kardashian.
Campaign Audio Advertising Awards 2026: winners revealed
Acast, Global, Goodstuff and iProspect were among the big winners at this evening's ceremony.
Video Podcasts are Converging with TV, Finds Ofcom
'The Traitors: Uncloaked', a companion podcast for the BBC's 'The Traitors' While video was once an optional add-on to a podcast, now many of the most popular podcasts have a video component, with some media companies starting to position their podcasts as a video-first format. For podcast producers, there are a range of Read More
TV Companies Need to Stop Seeing Measurement as a “Box-Ticking Exercise” to Compete with Walled Gardens
Brand advertising has been commercial TV's bread and butter for the last 70 years, but the long-term benefits of TV advertising are notoriously hard to measure. While brand lift studies provide insight into consumer perceptions, these effects can be difficult to tie back to TV ads, as survey responses inevitably come loaded with respondents' preconceived Read More
Disney+ UK Ad Tier Reach Has Grown 65 Percent in Past Year Finds Barb
Netflix, Amazon Prime Video and Disney+ continued to see growth in ad-supported reach in the UK last quarter, according to Barb's latest Establishment Survey, with households on the Disney+ ad tier seeing the highest growth rate compared with Q4 2025. However, Prime Video remains the largest ad-supported SVOD subscriber base in the UK, by virtue Read More
Channel 4’s Digital Ad Transformation is Ahead of Schedule
Channel 4 CEO Priya Dogra It is a truth universally acknowledged that a broadcaster in possession of traditional linear channels, must be in want of a strong digital ads business. But the UK's Channel 4 has been one of the proactive broadcasters when it comes to prioritising digital growth. In 2020, the company's Read More
The Ad Tech Lawn Isn’t Going to Mow Itself
Shirley Marschall is back, and this week she's looking at why, as sure as the freshly-mowed lawn once again becomes overgrown, ad tech's problems just keep coming back... The post The Ad Tech Lawn Isn’t Going to Mow Itself appeared first on ExchangeWire.com.
Azerion-Veridooh Partnership Brings Independent Verification to Programmatic DOOH
Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers. Veridooh has developed world-first patented and proprietary SmartCreativeTM technology. This [...] The post Azerion-Veridooh Partnership Brings Independent Verification to Programmatic DOOH appeared first on ExchangeWire.com.
Adzymic Launches AgenX Creative Agent – First of its Agentic Suite
Adzymic today (20th May, 2026) announced the launch of the AgenX Creative Agent, the first release in its agentic suite, marking a structural shift in the digital advertising ecosystem: from fragmented, manual workflows to interoperable, agent-to-agent execution built on open [...] The post Adzymic Launches AgenX Creative Agent – First of its Agentic Suite appeared first on ExchangeWire.com.
Taboola Data: Readership Around Fuel Crisis Surges Amid Price Jump
UK readership interest in fuel and energy prices has surged over the past three months, as ongoing geopolitical events drive the biggest increase in UK fuel prices for more than three years. Readership figures from Taboola’s Newsroom show there was [...] The post Taboola Data: Readership Around Fuel Crisis Surges Amid Price Jump appeared first on ExchangeWire.com.
Not Every Ad Server Needs AI. Here’s Where It Actually Matters
Serhii Shchelkov, ad tech expert, looks at why buyers should beware of paying a premium for the AI label, without getting genuine innovation… The post Not Every Ad Server Needs AI. Here’s Where It Actually Matters appeared first on ExchangeWire.com.
StackAdapt Unveils Next Evolution of AI-Powered Proactive Marketing at Conversion 2026
StackAdapt, the leading AI advertising and orchestration platform, announced a suite of new product capabilities designed to help marketers plan, activate, and measure campaigns in a more connected, proactive way. Unveiled at the 2026 Conversion summit in Austin, Texas, the [...] The post StackAdapt Unveils Next Evolution of AI-Powered Proactive Marketing at Conversion 2026 appeared first on ExchangeWire.com.
Vevo Names DISQO as Preferred Brand Outcomes Measurement Partner in the US
Vevo, the world’s leading music video network, today announced an expanded partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the U.S. The post Vevo Names DISQO as Preferred Brand Outcomes Measurement Partner in the US appeared first on ExchangeWire.com.
Digest: Google Debuts New AI Model; Singapore Signs New AI Deals
In today’s Digest, we discuss OpenAI committing USD$234m as Singapore signs new AI deals, Google debuting a new AI model amid pressure from coding rivals, and UK advertising returning to Cannes Lions. The post Digest: Google Debuts New AI Model; Singapore Signs New AI Deals appeared first on ExchangeWire.com.
ATS Singapore 2026: What are the Ad Industry’s Biggest Challenges?
ATS Singapore 2026 is just around the corner - here's how some of our panellists feel about their areas of expertise and the state of the industry in APAC... The APAC media ecosystem moves quickly, and with rapid innovation comes a [...] The post ATS Singapore 2026: What are the Ad Industry’s Biggest Challenges? appeared first on ExchangeWire.com.
IAB Europe Opens Public Comment on carbon.json Disclosure Specification
IAB Europe has announced the opening of a public feedback period for carbon.json, a proposed specification designed to enable voluntary, machine-readable disclosure of emissions intensity data by digital advertising systems. Developed through IAB Europe’s Methodology & Framework Working Group, with input [...] The post IAB Europe Opens Public Comment on carbon.json Disclosure Specification appeared first on ExchangeWire.com.
Inside the NWSL’s strategy to convert World Cup buzz into loyal fans
Newly named CMO Rachel Epstein on why connection is key to building women’s sports audiences.
Career Journeys—How an ex-Nike marketer is using an athlete mindset to build a smaller brand
Mike Donnelly started as a professional runner working with New Balance and Nike—he’s turned that athletic mindset into a marketing career where he is now growing insole brand Superfeet.
How tech leaders are stitching together AI tools for an edge
Maybe you’re already using Claude, but have you synced it to Wispr Flow to enable voice-to-text dictation?
Inside Meta’s ads MCP server—here are the tasks AI automates for media buyers
While most advertisers wait to get access to Meta’s ads MCP server, early testers are finding use cases from daily tracking to optimizing performance.