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IAB Europe Opens Public Comment on carbon.json Disclosure Specification

ExchangeWireMay 21, 2026ExchangeWire PressBoxRead original

Last updated May 21, 2026 by RSS Ingestion

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IAB Europe has announced the opening of a public feedback period for carbon.json, a proposed specification designed to enable voluntary, machine-readable disclosure of emissions intensity data by digital advertising systems. Developed through IAB Europe’s Methodology & Framework Working Group, with input [...] The post IAB Europe Opens Public Comment on carbon.json Disclosure Specification appeared first on ExchangeWire.com.