News
15,327 articles covering the AdTech ecosystem
McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing by Optimove
Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology. The post McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing appeared first on MarTech.
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad […] The post The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech appeared first on AdExchanger.
MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel
Fredrik Skantze, CEO and co-founder of Funnel discusses how marketers can optimize processes and output with the right marketing intelligence in this MarTech catchup: _________________ Hi Fredrik – thanks for taking the time to be part of the MarTechSeries chat. Tell us about Funnel’s recent funding round – the highs and lows around it. We […]
Nextdoor Launches AI-Powered Click Optimisation to Propel Hyperlocal Advertising
New advanced tools boost ROI for advertisers, including Verisure, delivering four times more clicks for the same budget Nextdoor , the essential neighbourhood network, launches its AI-powered click optimisation, helping UK advertisers maximise the impact of hyperlocal campaigns across the country. In beta testing, advertisers, such as Verisure, recorded a median increase of over 75% […]
Clarivate Expands Access to Trusted Regulatory Intelligence Within Claude
Advancing Clarivate strategy to extend proprietary intelligence into enterprise AI ecosystems Bringing Clarivate domain-specific regulatory insights into Claude to support life sciences workflows Clarivate Plc, a leading global provider of transformative intelligence, announced they will integrate Clarivate’s proprietary regulatory intelligence with Claude’s AI reasoning capabilities. The collaboration gives biopharma, biotech, medtech and clinical research organizations […]
Campaign Media Awards 2026: shortlist revealed
Winners will be announced 30 April.
CMO Moves—behind hires by Chick-fil-A, Saks, USAA and more
A look at February’s chief marketing officer hires and employment trends with data from executive search firm Taligence.
How to build a World Cup brand safety playbook—what the Olympics can teach marketers
During a heightened political climate, marketers need to refresh those social media strategies to avoid disaster
5 ways brands can turn entertainment thinking into a winning growth strategy
A shift in mindset can evolve your approach from driving attention to building long-term loyalty and brand love.
Teva Pharmaceuticals’ Dipesh Patel on Building Digital Capabilities in a Trust-First Category
Plus, the necessary guardrails around AI's role in content creation.
Exclusive: MNTN Hires TikTok and NBCUniversal Veterans to Chase the SMB Market
The performance TV company has hired Garland Hill as its first chief revenue officer and Peter Blacker as its global head of premium content.
Walmart’s Vizio Acquisition Finally Opens Up Retail Advertising’s Growth
The World Cup brings new ad space and data.
DemandFactor Rebrands as Demand.com, Signaling a Bold New Chapter in B2B Demand Generation
The rebrand reflects the company’s evolution into a comprehensive, full-funnel demand generation platform serving enterprise B2B organizations worldwide DemandFactor, Inc., a leading B2B demand generation and performance marketing company, announced it is officially rebranding as Demand.com. The new name and digital presence represent the next phase of the company’s growth, underscoring its position as the […]
Decagon Unveils Proactive Agents – The AI Concierge for Every Customer In The Agentic Commerce Era
Decagon, the leader in conversational AI agents for concierge customer experiences, introduced a new and proactive generation of its agentic technology that anticipates customer needs, remembers customer nuance, and initiates customer contact at the right time and for the right reason. “We have a core principle here at Decagon: invent what customers want.” – Alan Yiu, VP […]
Nectar Introduces AI Assistant That Turns Observability Data into Operational Intelligence
Built on the industry’s most API complete observability platform, the assistant delivers conversational analytics, anomaly detection, and remediation guidance without additional tools or integrations Nectar Services Corp., a leader in unified communications and contact center observability, announced its native AI Assistant, built directly into the platform to turn vast operational telemetry into instantly accessible intelligence. […]
BigID & Atlan Introduce the First Unified Structured & Unstructured Data Catalog for AI Governance
BigID and Atlan announced an enhanced integration that delivers the first and only combined solution to unify structured and unstructured data discovery, classification, lineage, and cataloging into a single, AI-ready control plane. Together, BigID and Atlan provide the industry’s leading combined data security and governance foundation, enabling organizations to confidently govern, orchestrate, and protect the […]
“Programmatic has democratised live sport”: Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience... The post “Programmatic has democratised live sport”: Q&A with John Matthews, Foxtel Media appeared first on ExchangeWire.com.
Digest: Retail and Grocery Brands Dominate ChatGPT Ads Trial; Walmart to Phase Out Vizio Accounts; New US AI Guidelines Challenge EU Regulation
Today’s digest looks at the ads dominating OpenAI’s trial of ads on ChatGPT, Walmart announcing the phase-out of Vizio accounts on its TVs, and the Trump Administration drawing up new rules following its clash with Anthropic. Retail and grocery brands dominate [...] The post Digest: Retail and Grocery Brands Dominate ChatGPT Ads Trial; Walmart to Phase Out Vizio Accounts; New US AI Guidelines Challenge EU Regulation appeared first on ExchangeWire.com.
Network Rail confirms £23m creative agency roster
Eight agencies have emerged victorious.
Behind NYT’s First Foray Into In-Game Advertising
Crossplay is NYT's first two-player game, and marks the first time that users will see ads within the game experience itself. The post Behind NYT’s First Foray Into In-Game Advertising appeared first on AdExchanger.
OpenAI is b building the ad tech stack it’s currently borrowing
Companies don’t build out an internal ads org – let alone pay up to $385,000 to do it – if they’re planning to rely on outside vendors forever.
Target CEO says ‘busy families’ will be company’s focus as it seeks growth
The company is making tweaks to departments like food and baby, as well as services like same-day delivery.
Ad Tech Briefing: Embattled, embittered and determined
Company executives come out swinging as the markets issue their judgements on Wall Street pitches.
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.