News
20,872 articles covering the AdTech ecosystem
How AI innovations in TV are meeting brand needs—and how they’re coming up short
Separating fact from fiction on all the AI pronouncements made at the 2026 upfronts.
How Warner Bros. Discovery is universalizing fandom in a fragmented environment
Here’s the new framework for reaching today’s consumer with fluid, cross-platform storytelling.
Carolin Harris
Happylucky welcomes back Carolin Harris (she/her) as Executive Creative Director.
New York Lottery unveils a colorful new brand platform, ‘Can You Imagine?’
McCann New York developed the campaign, featuring films by Los Perez and imagery by Todd Antony.
StreetEasy lets forever New Yorkers book reservations around town for 2046
Mother extends “Be a Forever New Yorker” by celebrating residents who see themselves staying 20 more years.
Publicis-LiveRamp deal sparks agency scramble for alternatives
Now that LiveRamp is not neutral, competitors plot a new course.
How AI is reshaping a $422 billion industry
How Darkroom built Shadow, an AI infrastructure platform, to capture institutional knowledge across the AI-native advertising agency stack.
Schlitz’s last call—looking back at the beer brand’s ad highs and lows
Pabst is retiring Schlitz, ending the run of a once-dominant lager whose iconic campaigns—and infamous marketing missteps—make it one of advertising’s great cautionary tales.
How these tech leaders prepare teams for AI and emerging technology
Technology is transformational, but deploying it in organizations can be challenging. Here is what the experts do.
Brand Marketer of the Month—Starbucks chief brand officer on winning cultural relevance through social-first innovation
Tressie Lieberman discusses a marketing “flywheel” behind the resurgence at Starbucks.
BuzzBallz’s summer soccer campaign stars a washed-up streaker named Steve
A comic spot from Erich & Kallman is accompanied by limited-edition SoccerBallz drinks timed to the World Cup.
It’ll be great to see you at Cannes—I hope I recognize you
A guide to surviving the advertising festival with facial blindness.
Coinbase’s trippy new ad is full of hidden patterns that keep repeating
The 60-second spot is meant to embody a financial system that’s so ingrained that no one notices it.
Liquid Death joins the Miniverse with metal-inspired toy collectibles
A new MGA collab features tiny Liquid Death cans and accessories in a collectible toy set.
Victoria’s Secret says ‘sexy matters’ with new VSXY ticker
Victoria’s Secret’s shares will trade under VSXY starting on June 2.
Mondelēz awards 72andSunny global Oreo, US biscuits creative
Omnicom’s Martin will no longer work with Mondelēz, which is looking to boost sluggish domestic biscuit sales.
Watch the newest commercials from Mountain Dew, Old Navy, The Farmer’s Dog and more
Mountain Dew hypes its Baja Blast flavor.
Vox Media’s Unsold Brands Field Penske Interest and Executive Departures
As the portfolio is parceled up, a key revenue leader plots his exit.
Publicis’ Carla Serrano Warns Women Could Pay the Price Amid AI Shift
The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.
The $15 Trillion Audience Marketers Still Treat Like an Afterthought
Why older influencers are crushing Gen Z creators in brand trust.
Walmart’s Ad Growth Holds Steady, up 37% in Q1
Plus, the retailer's AI assistant Sparky is gaining traction.
Nike’s Surprise World Cup Cast Signals a New Marketing Playbook
Nike revealed the global stars who will feature in 12 weeks of World Cup content and collabs.
Week of May 11 Evening News Ratings: CBS Evening News Grows
Evening news casts for ABC News and NBC News were down in both measured categories.
WPP Media Shows Signs of New Business Bounceback, Report Finds
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader