News

Disney prescribes a giant ‘pillboard’ in LA for the return of ‘Scrubs’

A 3-D billboard on Melrose and Sycamore places the show’s characters inside oversized pill packaging.

Scrubs - Pillboard - 12s

NWSL - Imagine Missing This - 30s

Coca-Cola - Jump - 3m28s

Coca-Cola revives Van Halen’s ‘Jump’ for the 2026 World Cup

J Balvin and Amber Mark lead a new version of the classic rock track, released through Coke’s Real Thing Records.

KitKat - Dash - 31s

A New Wave of M&A Shows that Retail Media’s Easy Growth Is Gone

Companies are in a land grab for data.

Women in Advertising Are Closing Every Gap They Can. The Pay Gap Persists Anyway

A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.

How B2B marketers can prepare for AI agents that do the buying

As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could become a competitive differentiator. The post How B2B marketers can prepare for AI agents that do the buying appeared first on MarTech.

Why direct traffic in GA4 isn’t what it looks like

Direct traffic isn’t always intentional. In GA4, it often captures missing referrer data, untagged campaigns and AI-influenced visits. The post Why direct traffic in GA4 isn’t what it looks like appeared first on MarTech.

Salesforce and HubSpot reshape partner programs for the AI era

Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition. The post Salesforce and HubSpot reshape partner programs for the AI era appeared first on MarTech.

AI speeds up CX, but alignment still decides success

AI improves the speed and scale of customer experience decisions, but won't resolve organizational alignment problems behind most CX failures. The post AI speeds up CX, but alignment still decides success appeared first on MarTech.

Devnagri AI Launches Speech AI to Power Multilingual Voice Workflows for Enterprises

New capability expands Devnagri’s Sovereign Language Infrastructure with enterprise speech recognition and voice generation for multilingual digital systems. Devnagri AI, the Sovereign Language Infrastructure company for regulated and enterprise-scale organizations, announced the launch of Speech AI, a new capability designed to enable multilingual voice interactions across enterprise systems and digital customer journeys. Speech AI expands […]

Data Management Overtakes Cost and Talent as Top AI Challenge as 65% of Enterprises Race to Build Reliable Agentic Capabilities

“Significant” investment in AI has tripled compared to the previous year and half of organizations are now committing more than 20% of their total tech budget to scaling AI initiatives. As AI investment soars, the race for agentic is outpacing the modern data infrastructure required to support it. This is according to a new Semarchy survey of […]

Google: You Can Disavow Entire TLDs Like .XYZ With Domain Directive via @sejournal, @martinibuster

Google's John Mueller shared the Disavow File Domain Directive which disavows entire Top Level Domains (TLDs) but cautioned about using it. The post Google: You Can Disavow Entire TLDs Like .XYZ With Domain Directive appeared first on Search Engine Journal.

How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era via @sejournal, @purnavirji

Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising. The post How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era appeared first on Search Engine Journal.

Zaid Al-Qassab exits as M&C Saatchi CEO amid boardroom shake-up

Top shareholder Vin Murria rejoins board.

Riverford Organic takes root with new media agency

Veg box service selects parter after competitive pitch.

Molly vs the Machines showed us that advertising choices aren't neutral

Following the broadcast of Molly vs the Machines on Channel 4, the broadcaster's chief commercial officer makes the case for responsible advertising choices and how they can align with effectiveness.

Tropicana appoints Seen Connects to its social account

Social shop will produce work for Tropicana, Naked and Copella.

Common Interest names Sara Tate as group chief strategy & innovation officer

Tate is currently strategic transformation partner at Common Interest-owned brand consultancy TwentyFirstCenturyBrand.

LePub hires Ete Davies as global chief operating officer

Ete Davies will report to Sven Huberts, global president at LePub.

Don’t get mad, get even: why advertising needs a revenge arc

Advertising has been on an apology tour for so long we should start earning air miles.

Private View: Channel 4, Warburtons, Foster's, Omoda, Lloyds and Domino's

Creatives from Wieden & Kennedy London and Wonderhood Studios critique a selection of the latest ads.