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B2B buyers trust AI less than marketers think

B2B buyers trust AI less than marketers think

Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation. The post B2B buyers trust AI less than marketers think appeared first on MarTech.

Last updated May 21, 2026 by ATDb automated enrichment

Source
MarTech
Published
May 20, 2026
Topic
Gartner
Mentions
1

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