News

How Celsius is building brands — not just beverages — as growth surges

Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani Nu and Rockstar.

WordPress Security Release 6.9.4 Fixes Issues 6.9.2 Failed To Address via @sejournal, @martinibuster

WordPress issues second security release 6.9.4 to address vulnerabilities that version 6.9.2 apparently failed to patch. The post WordPress Security Release 6.9.4 Fixes Issues 6.9.2 Failed To Address appeared first on Search Engine Journal.

Omnicom hoovers up Dyson's $500m global media account

WPP, Publicis and Omnicom battled for the business in the final round.

Lowe's Anthem - 1m

3 Game-Changing Suntory Campaigns From François Bazini

The marketer reflects on taking Schweppes to space and bringing Ribena home.

Week of March 2 Morning News Ratings: Today Only Show to Grow in Total Viewers

Today extends its lead.

From rented audiences to engaged communities: Why participation is the new moat for publishers

Mark Zohar, President and CEO, Viafoura For more than a decade, digital publishers have had to make a trade-off regarding social media. Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded […]

Firearms enthusiast Brandon Herrera has a great chance to become the first YouTuber in Congress

A Texas politician's sex scandal could pave the way for the first member of Congress who got his start on YouTube. The creator in question is named Brandon Herrera, but his 4.1 million YouTube subscribers also know him as "The AK Guy." As that sobriquet attests, Herrera is a firearms enthusiast who uses his channel to share gun demos and military history lessons. As of March 2026, he's also the de facto Republican nominee in Texas' 23rd Congressional district. This isn't the first time Herrera has tried to run for Congress. Visit Tubefilter for more great stories.

Colin and Samir are giving L.A.-based creators an event where they can meet up and Press Publish

Colin and Samir are heading to Hollywood, and they want their creator friends to join them. The podcast co-hosts known for their insights into the creator economy have announced Press Publish LA, a West Coast iteration of their nascent event series.  Through their Colin and Samir Show podcast, their joint YouTube channel, and their newsletter The Publish Press, longtime collaborators Colin Rosenblum and Samir Chaudry have dispensed valuable advice for all types of creators. They've also become fixtures at some of the most notable events on the creator calendar, including VidSummit, the Streamy Awards, and the Spotter Summit. Visit Tubefilter for more great stories.

FOX brings in veteran content exec Billy Parks to lead its new creator studio

Fox Entertainment is eager to get on board with creators, so it has hired an executive who knows how to make those partnerships happen. Billy Parks, a seasoned content exec who has had stints at Slow Ventures, Fullscreen, and Astronauts Wanted, is the new Head of Fox Creator Studios. Parks will head up the fledgling content division Fox announced at the 2026 CES conference in January. By partnering with a mix of traditional celebrities and social media stars -- including Gordon Ramsay and Rosanna Pansino -- Fox Creator Studios will aim to cultivate new formats, fresh talent, and original pieces of intellectual property. Visit Tubefilter for more great stories.

Gen Z’s negative feelings about TikTok are starting to affect their usage habits

Gen Z hasn't yet reached its thirties, but the cohort is already feeling nostalgic for a simpler time. That's one of the takeaways from a new Harris Poll survey, which found that TikTok's new features are alienating some members of Gen Z -- even as they continue to use the app regularly. Harris' latest survey of twentysomethings' social media habits is called "TikTok Troubles: The Platform Gen Z Can’t Quit (But Doesn’t Trust), and that title offers a basic overview of the findings. At the most basic level, Gen Z is still TikTok's bread and butter. 65% of the respondents said that they use TikTok daily. Visit Tubefilter for more great stories.

Ocado turns to store-based e-commerce fulfillment as it looks beyond Kroger

The technology company’s exclusive agreement with the grocer ended last year, and now it’s talking with U.S. retailers about its new scaled-down automated system.

De minimis: Case aiming to revive exemption can proceed, court rules

The lawsuit, which challenged the Trump administration’s elimination of the trade tool, was paused until the Supreme Court ruled on the president’s tariff authority.

Could off-price retailers start grabbing market share from each other?

So far, department stores and other mainstream retailers have the most to fear as TJX, Ross and Burlington open hundreds of stores each year.

With $500M in fresh funding, Quince’s valuation tops $10B

The DTC brand, best known for its attractively priced cashmere sweaters, said revenue grows by triple digits annually and topped $1 billion last year.

Target reduces prices on 3K products to draw in busy families

The seasonal price drops include a selection of baby products, as the retailer aims to attract a demographic it lost sight of.

FreeWheel Launches AI Agent Infrastructure to Transform How Premium Video Advertising Is Bought and Sold, Pilots with PMG

New MCP Server and Intelligence Tools automate negotiation, optimization, and execution, advancing FreeWheel’s mission to modernize premium video transactions. By providing a secure, open foundation for AI-driven automation, FreeWheel is enabling partners to build differentiated capabilities that work best for their needs. FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced the […]

Protege Launches DataLab to Make AI Data a Scientific Discipline

New research institution brings rigor and standards to the AI data layer, launching with participation from five of the world’s leading AI companies Protege, an AI data platform providing trusted, real-world data at scale, announced DataLab at Protege, a new research institution advancing the science of AI data. Built to support leading AI labs and […]

Spotify Says More Than 1,500 Artists Earned Over $1 Million in Royalties Last Year

Spotify paid out a record $11 billion to the music industry in 2025, bringing the streaming giant’s 20-year total to nearly $70 billion. But in its latest Loud & Clear report, the company is focusing on the artists who generated that total. The report makes the following claims: In 2025, more than 13,800 artists generated […]

AI Podcast Start-Up Rebel Audio Comes Out of Stealth Mode, Taps Mark Burnett as Adviser (EXCLUSIVE)

A new start-up is hoping to make its mark on the podcasting biz by using AI to automate the grunt work of producing and distributing podcasts. Rebel Audio this week is taking the wraps off its AI-powered podcasting platform designed to “radically simplify” the process of creating, producing and scaling podcasts. The Nashville-based company, which […]

Marriott’s March Madness ads show key role hotels play in pregame rituals

Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.

Coors Banquet returns to live sports marketing following growth spurt

The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.

Samsung appoints Merkle to lead CRM across Europe

Appointment covers 16 markets, including the UK.

OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th March, 2026) announced the launch of OpenX Attention Targeting, a first-to-market capability that allows advertisers to easily target high-attention CTV inventory in real time. Powered by TVision, [...] The post OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV appeared first on ExchangeWire.com.