Podcasts raked in $9.2B last year, with video content “changing the picture.” But what makes a podcast a podcast?

A new report on podcasts found that video shows are “changing the picture” for the entire industry, following a year where global revenue surged to $9.2 billion. Management consulting firm Owl & Co.‘s 2025 Global Podcast Economy Report pulled together 300,000 data points from 1,600+ publishers; the firm also personally spoke to ~100 of those […] Visit Tubefilter for more great stories.