After 10 years and 50 million subscribers, now’s the time for Genevieve’s Playhouse to hit the toy aisle

Growing a YouTube channel to 50 million subscribers is no small feat, but Genevieve's Playhouse has pulled it off. Ten years after its initial launch, the family favorite still makes regular appearances in our weekly rankings of YouTube's 50 most-viewed channels. To date, the primary Genevieve's Playhouse hub has picked up more than 41 billion lifetime YouTube views. A channel that big typically contains the work of many hands, but the most striking thing about Genevieve's Playhouse is that it is still a family business. Many kid-friendly channels have cut deals with companies like pocket.watch and Moonbug, which take the reins of top family IP and turn those properties into sprawling multiformat franchises. Visit Tubefilter for more great stories.