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21,114 articles covering the AdTech ecosystem
Campaign Cannes Global Podcast, episode 3: Review of festival and big winners
Editors from Campaign's sites around the world gather to pick their Cannes highlights.
In-person work experience favours cronyism in adland – virtual placements can change that
Virtual work experience can help secure the future health of UK advertising.
Digest: Comcast to Spin Off NBCUniversal and Sky; AI Crawler Controls
News on Comcast spinning off NBCUniversal and Sky, and the latest on AI crawlers and Google Discover... The post Digest: Comcast to Spin Off NBCUniversal and Sky; AI Crawler Controls appeared first on ExchangeWire.com.
18 hidden gems among the 2026 Cannes Lions winners
See some of the best work honored at the festival that we haven’t covered at Ad Age before.
Inside Alex Cooper’s Cannes pitch—direct creator-brand partnerships, no agency middleman
The “Call Her Daddy” host spent her time in Cannes pitching marketers on Unwell Creative Agency.
Cîroc built a recovery retreat at Cannes—and it shows how alcohol brands aim to connect with consumers
Circo is looking to build its Athletic Club into an events platform that features other brands as well.
Third quarter 2026 media buying trends—where brands plan to spend more and less
Budgets continue to shift in the third quarter this year.
‘There’s two ways to build these platforms’: OpenAI’s ads boss David Dugan on going the other way
Inside OpenAI’s ad playbook: move fast, share the build, defer the hard questions.
Reddit Is Training The Robots
For years, Reddit has been where people go to ask the internet for help. Now it’s also where AI goes to learn how humans talk, think and decide what to buy. Reddit has quickly become a key data source for AI search, with its billions of posts and comment threads feeding large language models with […] The post Reddit Is Training The Robots appeared first on AdExchanger.
Budget vs Attention: Why MENA’s Youth Marketing Still Doesn’t Follow the Audience
Charlotte McEleny speaks to Initiative UAE and Publicis Groupe ME, to discover why where the youth audience are and where the budget goes is still misaligned… The post Budget vs Attention: Why MENA’s Youth Marketing Still Doesn’t Follow the Audience appeared first on ExchangeWire.com.
Omoda and Jaecoo on hunt for creative agency
Uncommon Creative Studio has worked with the brands on a project basis.
How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round
No matter the season or what’s in the news, there are always people in need of medical resources. But nonprofits that provide those resources receive most of their donations during moments of increased public attention like natural disasters. Once the public attention wanes, said Tony Morain, VP of communications at humanitarian aid organization Direct Relief, […] The post How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round appeared first on AdExchanger.
Cannes 2026: The Humans Strike Back
I’ve been making the annual June pilgrimage to the Côte d’Azur long enough to recognize the difference between conversations that will still matter in September and those that evaporate faster than rosé in 95-degree heat. Threaded through every serious discussion at the Cannes Lions this year, I detected a growing consensus that humans in the […] The post Cannes 2026: The Humans Strike Back appeared first on AdExchanger.
Google’s Liz Reid: Personalization Can Help Small Publishers via @sejournal, @MattGSouthern
Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data. The post Google’s Liz Reid: Personalization Can Help Small Publishers appeared first on Search Engine Journal.
Streaming is the next frontier for Walmart’s, Kroger’s ads businesses
Walmart and other retailers have also recently invested in the ability to integrate their shopping data into video platforms like YouTube and TikTok.
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.
Ad tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue
Walmart’s $1.4 billion acquisition of a five-year-old company underlines the importance of smaller businesses.
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
The Peacock Escapes The Zoo; Right From The Wren’s Beak
NBCU Later Comcast is separating NBCUniversal and Sky from its broadband and wireless business. Which tracks, considering Comcast already spun its cable business into a standalone publicly traded company called Versant Media earlier this year. Meanwhile, Sky announced plans last week to acquire the broadcast unit of European pay-TV company ITV. As the rest of […] The post The Peacock Escapes The Zoo; Right From The Wren’s Beak appeared first on AdExchanger.
Twitch says its ads–both pre- and mid-roll–aren’t getting longer. Viewers say otherwise.
When Dan Clancy took over as Twitch‘s CEO back in 2023, he ingratiated himself with the community by appearing on streams with a laid-back attitude and agreeing that the platform needed some changes. One of those changes was the prevalence of pre-rolls–the ads that play upfront when a viewer clicks in on a stream. Viewers […] Visit Tubefilter for more great stories.
Instagram invites users to tweak the algorithm with categorical tags
In recent years, social media companies have explored an interesting query: Do individual users understand their own tastes better than an algorithm does? A recent Instagram update puts that idea to the test. Adam Mosseri, the Head of Meta's photo and video-oriented social media hub, shared an Instagram post announcing new controls for Your Algorithm. That's the name of the six-month-old product that employs AI to bring more user choice to the Instagram Reels feed. To make Your Algorithm feel "feel more present and useful," Mosseri worte, Instagram is adding "quick signals" to the Reels UI. Visit Tubefilter for more great stories.
Miroma Group Acquires Ad Results Media For Big U.S. Push
ARM oversees $750M in media investments annually.
NBCU Faces Major Merger Questions After Its Comcast Split
Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.
Presence Isn’t Impact: Kantar’s Bowles on Why CMOs Are Counting the Wrong Things
Stacking impressions across platforms might feel like progress. According to one senior research executive, it may actually be the problem. In a media landscape where every platform promises reach and every dashboard overflows with metrics, the real crisis for brand marketers isn’t a shortage of inventory – it’s a confusion of signals. CMOs are mistaking […]