News

Tomorrow’s Leaders will Connect People, AI and Ideas: Chief CEO Alison Moore

CANNES, France – By the middle of the Cannes Lions International Festival of Creativity, executives had settled into a familiar rhythm: praise AI, praise creativity, praise the Mediterranean and repeat as necessary. Alison Moore happily checked the first box. “If I didn’t say AI, there would be something wrong with me, right?” she joked in […]

How Brands Can Build Creative Infrastructure for the AI Era

This post was created in partnership with Empathy Lab  The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much.  During an ADWEEK House […]

Streaming Is Becoming a Storefront

This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]

When Every Moment Becomes a Shopping Moment

This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]

Rewriting the Brand Discovery Playbook in the AI Era

This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]

Amazon’s Prime Day drives online sales in the US up 9.3%

E-commerce spend during this year’s earlier June dates reached $26.4 billion, according to Adobe data.

What Google’s Search Agents Mean for MULO Businesses

Google’s new Search Agents could fundamentally change local discovery by moving from answering questions to finding businesses and completing transactions on behalf of consumers. This means location pages, booking flows, and local data consistency may soon matter more than rankings alone. Google is adding Search agents to Google Search, beginning with information agents that run […] What Google’s Search Agents Mean for MULO Businesses first appeared on Street Fight.

Danielle Brooks Launches ‘The InnerMission’ Podcast (EXCLUSIVE)

Award-winning actor and producer Danielle Brooks is launching the new video podcast, “The InnerMission.” The Grammy winner and Oscar, Emmy and Tony-nominated actor will interview guests in her home movie theatre, with the aim to “pause and dive deeper into the beautiful, messy and necessary in-between moments when life forces the curtains closed.” “Investing in […]

Tango brings back 90s tagline in revamped brand platform

It was created by VCCP Blue.

Xumo - Lauren Israel, Head of commercial design at Omnicom Media Group

Agentic AI, or Agentic BS?

At Cannes 2026, agentic was the buzzword that wouldn’t die as brands, agencies, media companies and adtech firms grappled with how AI agents are reshaping the way companies operate and work with one another.

A More Intelligent Advertising Ecosystem Is on the Horizon

This post was created in partnership with Taboola Key takeaways From autonomizing tasks and overhauling workflow to taking over decision-making and transactions, organizations are betting big on agentic AI-powered systems […]

How Marketers Can Deliver Outcomes Across Fragmented Journeys

This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers across channels. […]

Building Strategic Brand-Agency Partnerships

This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trust, and collaboration. During an […]

The Future of Retail Marketing Is First-Party Data

This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty.  During an ADWEEK House […]

Scaling Brands Inside the Story

This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]

When AI Becomes the Gatekeeper of Brand Visibility

This post was created in partnership with Adobe  Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options. […]

Alcohol brands need to emphasize value to grow sales: report

Current offerings aren't doing enough to convince a large cohort of consumers that the price is “worth it,” according to a Deloitte analysis.

SNAP payment error rates remain too high, USDA says

A majority of states made inaccurate payments to beneficiaries in fiscal 2025 at a clip that could require them to pay part of the cost of benefits starting next year.

More than a Store: Are grocers letting the store experience slip?

As traditional grocers focus more on price, they may be overlooking an opportunity to outclass discount rivals on store appearance and cleanliness.

Consumer spending rises as inflation speeds up to three-year high

Traders in interest rate futures see 80% odds that the Federal Reserve will raise the federal funds rate by at least a quarter percentage point by the end of this year.

Saks Global exits Chapter 11 as ‘Exemplar Luxury Group.’ Here are 5 other things it dumped along the way

The luxury retailer is starting over with a new name and fewer burdens, including less debt and a smaller footprint.

Report: Retailers Have Two Years To Ensure They’re The Ones In Charge Of Retail Media’s AI Shift

AI will play a key part in the future retail media landscape, says a new guide from Particular Audience – but it warns LLMs will take control if retailers don’t AI will inevitably reshape the commerce media supply chain, with the potential of enormous benefits for advertisers, retailers and consumers. But retailers have only a […]

E.l.f. taps into soccer fandom with NWSL, World Cup activations

The marketer will have a presence at FootballCo’s House of Goal, a cultural soccer fan fest in New York, helping it engage with the sport’s broad fandom.