News

What Walmart’s Vibe.co deal means for CTV, retail media convergence

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.

How Instacart is cultivating full-funnel marketing with video, AI

Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.

Buying Reddit To Win AI Citations Is The New Link Farm via @sejournal, @slobodanmanic

Bought Reddit citations will be filtered the way Penguin filtered bought links. The only strategy that compounds on the agentic web is being real. The post Buying Reddit To Win AI Citations Is The New Link Farm appeared first on Search Engine Journal.

Google Defends AI Training As Fair Use In Governance Paper via @sejournal, @MattGSouthern

Google's AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized content. The post Google Defends AI Training As Fair Use In Governance Paper appeared first on Search Engine Journal.

Xumo - James Clarke, Head of global media and partnerships at Newell Brands

Xumo - Eli Zang, VP and head of sales at Xumo Advertising

Expedia makes IShowSpeed’s latest road trip instantly bookable

The interactive campaign lets fans reserve the hotels, activities and attractions featured throughout the creator’s U.S. adventure.

Watch the newest commercials from Uber, Walmart, Instacart and more

Instacart says, “Let Instacart help haul your haul.”

The Chief Communications Officer’s Rise as a Strategic Advisor

This post was created in partnership with Burson  Ask a chief communications officer what their job is today, and the answer looks nothing like it did a decade ago.  At […]

Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory

The trending topic of deal curation has taken the ad industry by storm lately, as media buyers seek to separate the open web’s wheat from the chaff. But some publishers have griped about their lack of control over how ad tech vendors assemble these curated packages. Others complained that curation deals compete with their own […] The post Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory appeared first on AdExchanger.

Claire’s opens Illinois distribution center to boost inventory flow

The nearly 250,000-square-foot Elgin facility is equipped to reduce handling touchpoints while increasing product visibility, a spokesperson said.

WorkBoard Extends its Strategy Execution Platform with new AI-Native Strategic Portfolio Management Solution and Portfolio Analyst Agents

The AI and agent SPM solution kills learning curves, shrinks planning cycles, and automates cadence and stakeholder reporting entirely so customers can optimize outcomes at AI speed WorkBoard Inc., provider of the leading enterprise strategy execution and OKR platform, WorkBoardAI, announced the launch of its Strategic Portfolio Management (SPM) solution, the market’s first truly AI-native […]

Five9 Appoints Niranjan Vijayaragavan as Chief Technology Officer, Rob Hornish as Chief Sales Officer, and Sven Linsmaier as Executive Vice President, Transformation and Strategy

New Executive Appointments Reflect Five9’s Commitment to AI-Driven Innovation, Disciplined Go-to-Market Execution, and Strategic Transformation Five9, Inc. (“Five9” or the “Company”), provider of the Intelligent CX Platform, announced the appointments of Niranjan Vijayaragavan as Five9’s new Chief Technology Officer, Rob Hornish as its new Chief Sales Officer, and Sven Linsmaier as Executive Vice President, Transformation […]

Domo Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report

Domo’s Analytics & Measurement solutions drive innovation for joint customers Domo announced that Snowflake, the AI Data Cloud company, has recognized it as an Analytics & Measurement “One to Watch” in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Domo was identified in Snowflake’s report as One to Watch in the Analytics & Measurement Category for its […]

ImageKit Launches Creative Automation with AI Assist to Help Teams Generate On-Brand Visuals at Scale

Marketing, growth, ecommerce, and creative operations teams can now generate hundreds of campaign-ready visuals using reusable templates, while AI Assist accelerates localization, copy variation, and campaign experimentation at scale. ImageKit, an AI-powered digital asset management and media delivery platform, announced the launch of Creative Automation, a new capability that enables marketing, ecommerce, and creative operations […]

DataOps Introduces DG-OS™, The Data Governance Operating System For Trusted Enterprise Intelligence

DataOps announces DG-OS™, a Data Governance Operating System anchored by a patented Data Quality Engine (DQE™). Cloud-agnostic and AI-native, it transforms data supply chains into trusted enterprise intelligence. New platform operationalizes data governance, data quality, and enterprise intelligence to help organizations build trusted, AI-ready data foundations. DataOps today announced DG-OS™, the Data Governance Operating System, […]

The B2B Growth Marketing Agency, Defined: From Campaigns to a Pipeline System

Growth marketing for B2B is no longer a set of campaigns. It is a coordinated pipeline system, and AI visibility has become one of its core channels. NEWMEDIA.COM has released new analysis defining the modern B2B growth marketing agency, and why the discipline has shifted from running campaigns to operating a coordinated system aimed at […]

Dan and Phil on Going Back on Tour After Finally Revealing Their Relationship: ‘We Just Want to Go on Stage and Be Completely Ourselves’ (EXCLUSIVE)

Last fall, Dan Howell and Phil Lester broke the internet. In a 46-minute video titled “Are Dan and Phil in a Relationship? The Truth,” the OG British YouTubers finally revealed — after 16 years of speculation — that they’re a couple, and have been since they started making videos together in 2009. The news made […]

How challenger brands can stand out with fewer marketing swings

Dan Eisenberg, CMO at Chicago-based agency Blue Chip discusses how brands such as Bob’s Red Mill compete against corporate giants.

Selling AI As A Replacement Wins Attention & Kills Trust via @sejournal, @gregjarboe

Selling AI as a people replacement alienates buyers and contradicts employment data. Here is why the substitution narrative backfires. The post Selling AI As A Replacement Wins Attention & Kills Trust appeared first on Search Engine Journal.

Former Group M China chief investment officer jailed for life in bribery case

A Chinese court has handed down a life sentence to WPP's former ad-buying chief for China, Di Fei, following a $176m bribery scandal.

The perception gap: why collaboration is redefining modern newsbrands

In a fragmented media landscape, there remains a collective commitment to protecting the principles that underpin professional journalism.

Initiative set to appoint new CEO as Will Spence departs

Spence to leave former IPG Mediabrands agency after more than a decade.

Weetabix and Alpen pick Uncovered to handle social account

Appointment follows a competitive pitch process.