News
11,365 articles covering the AdTech ecosystem
The new rules of social discovery and distribution
Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social.
WooCommerce May Gain Sidekick-Type AI Through Extensions via @sejournal, @martinibuster
Automattic's James LePage describes emerging WooCommerce capabilities that will enable Sidekick-type AI extensions The post WooCommerce May Gain Sidekick-Type AI Through Extensions appeared first on Search Engine Journal.
Campaign A List 2026: How leaders are planning for success in surprising times
Team culture and being “obsessed with new” are pivotal, rapid change is the norm, and it’s goodbye to the all-knowing boss.
Tesco marks Lunar New Year with fold-your-own horse newspaper takeover
Supermarket celebrates year of the fire horse with Reach partnership.
The ghost in the machine
Why future advantage belongs to systems with a soul.
Jabra picks global paid media agency
Appointment follows shortlist of three in late 2025.
Why "Wuthering Heights" is a high-intensity brand machine
Emerald Fennell isn’t aiming for literary fidelity; rather, the film serves as an incredible example of the art of disruptive adaptation.
Google’s UCP vs. OpenAI’s ACP—what retailers need to know about agentic commerce standards
Retailers are eager to adopt AI shopping standards so that they can start selling in these new environments with all their products and services accurately represented.
America250—what brands need to know about the semiquincentennial
Answers to common questions brands may have about America250.
Make sense of AI in marketing—join the March Editors Roundtable
Get practical guidance on AI in marketing at Ad Age’s March 26 Editors Roundtable. Learn what’s working across creative, productivity and measurement, with peer insights.
Michael Kassan’s 3CV Made $50M in Its First 15 Months in Business
Months after a messy split with his former business partners, Michael Kassan is doing big business at 3CV—from the boardroom to the beach.
UK watchdog and Ofcom set up inquiry into Daily Mail/Telegraph merger
Inquiry into the £500m takeover launched following intervention by the secretary of state for culture, media and sport.
BBC Creative hires Uncommon's Richard Biggs as ECD
He will join the shop in mid April.
Digest: Disney Takes On Bytedance Over AI Video App; Alliance of Independent Agencies Launches Middle East Chapter
In today’s Digest, we cover ByteDance scaling back its AI video app following a Disney warning, the Alliance of Independent Agencies launching a Middle East chapter with 23 founding members, and new data showing backlash to Six Nations in-game ads. The post Digest: Disney Takes On Bytedance Over AI Video App; Alliance of Independent Agencies Launches Middle East Chapter appeared first on ExchangeWire.com.
Fixing the In-App Ad Quality Problem: Why It Pays to Act Now
The in-app ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on... The post Fixing the In-App Ad Quality Problem: Why It Pays to Act Now appeared first on ExchangeWire.com.
Index Marketplaces Accelerates: Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation
Cocie AI, one of the first companies purpose-built for CTV contextual intelligence, today (17th February, 2026) announced it is now utilising Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. This launch expands both Cocie [...] The post Index Marketplaces Accelerates: Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation appeared first on ExchangeWire.com.
What will the media planner of the future look like?
The Campaign Podcast digs into the future of the media planner and buyer, from themes discussed at Media Week Live.
Homelessness charity Crisis seeks creative agency
Charity's Christmas campaign has been the focal point in its calendar.
How To Dominate March Madness With Show-Level Data
At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk. The post How To Dominate March Madness With Show-Level Data appeared first on AdExchanger.
In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks
Publishers are raising prices, pushing bundles and prioritizing retention to make subscriptions a steady business amid volatile traffic.
‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads
Roundel's svp Matt Drzewicki talked about what they expect from the pilot.
Ad Tech Briefing: A mid-term report card
Despite earnings increases, stock prices are down demonstrating how the public markets are a cruel place.
AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown
Ad Context Protocol and IAB Tech Lab's Agentic Roadmap offer two competing approaches for updating ad tech for AI agents. Can they coexist?
ChatGPT enters the ad game. Now what?
OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.