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21,114 articles covering the AdTech ecosystem
Embracing the AI Agency Remodel
This post was created in partnership with Pendulum AI is already reshaping the way agencies do business, but the biggest changes are yet to come. During an ADWEEK House Cannes […]
Why marketers need to push back against AI
Studies show that relying too heavily on AI can erode critical thinking, making human judgment more valuable than ever. The post Why marketers need to push back against AI appeared first on MarTech.
AI made email marketing easier. It needs us to make it better.
AI can write email campaigns in seconds, but it can't replace the strategy, judgment, and customer understanding that make them worth sending. The post AI made email marketing easier. It needs us to make it better. appeared first on MarTech.
RAD Intel Acquires Majority Stake in AVCommunications, Expanding AI-Powered Audience Intelligence Into Multicultural Marketing
Acquisition combines audience intelligence with multicultural expertise to help brands better understand the communities they serve, the conversations they can shape, and the growth they can create RAD Intel, the leader in AI-driven marketing decision intelligence, announced it has acquired a majority stake in AVCommunications Inc. (AVC), Canada’s leading multicultural marketing agency and one of the country’s […]
Media Square Successfully Validates Intent IQ’s Identity Resolution Solution in France
Revenue per bid request (RPM) on ID-less inventory doubles while maintaining full GDPR compliance Media Square, France’s leading publisher marketplace, announced the successful testing of Intent IQ’s Bid Enhancement solution based on the company’s identity resolution technology, demonstrating significant revenue gains across ID-less and cookieless inventory while maintaining full compliance with GDPR requirements. As more […]
Awin Expands Discovery Intelligence as AI Reshapes How Consumers Find Brands
As discovery shifts beyond the click, Awin is advancing how marketers understand and act on influence – combining new data approaches with platform innovation to drive more sustainable growth for brands Awin, the global marketing technology platform, is evolving its approach to discovery as AI-driven experiences reshape how consumers find and evaluate brands, shifting influence […]
The Absolute Best Way To Write Meta Descriptions via @sejournal, @martinibuster
Google rewrites meta descriptions. Here is what you can do to take back control of those snippets. The post The Absolute Best Way To Write Meta Descriptions appeared first on Search Engine Journal.
CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working
High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics. The post CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working appeared first on Search Engine Journal.
The Telegraph’s Long Takeover Saga Finally Ends as Axel Springer Completes Takeover
Mathias Döpfner, CEO of Axel Springer SE, The Telegraph's new owner. Just over three years ago, Lloyds Banking Group seized control of the parent company which owned UK newspaper The Telegraph, as well as current affairs magazine The Spectator, to recover unpaid debts from the Barclay family which owned the media businesses. The Read More
Inside Ad Results Media’s Next Chapter: CEO Jordan Fox on Filling the Gaps Major Holdcos Leave Behind
ARM CEO breaks down the Miroma Group acquisition, audio's maturation as an ad channel, and why Miroma Group isn't building a generalist holding company
RGIII on Surviving Doubt, From Baylor to Washington
RGIII spoke with 72andSunny global chief growth officer Damaune Journey, about overcoming adversity when few believe in you.
How 3 brands are using TikTok Shop to expand abroad
As these brands venture into the U.K., Europe and Japan, they say that the key to a global approach to TikTok Shop involves tailored marketing campaigns.
Can AI Orchestrate Omnichannel Advertising?
Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better. However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face. Modern campaigns […] The post Can AI Orchestrate Omnichannel Advertising? appeared first on AdExchanger.
EngageCheck Uses AI to Score Influencer Audience Quality
The influencer audit tool uses AI to score Instagram audience quality and help brands flag fake followers before campaign spend. EngageCheck today announced its AI-powered influencer audit tool for brands and agencies that need a faster way to evaluate Instagram creators before approving campaign spend. The platform uses AI to score influencer account quality, review […]
Syncron Expands Integration Capabilities to Connect Aftermarket Intelligence with Enterprise Data Platforms
Platform-agnostic integration capabilities help manufacturers unlock more value from existing data and analytics investments Syncron, a global leader in intelligent aftermarket solutions, announced new integration capabilities that enable manufacturers to connect Syncron’s aftermarket intelligence with leading enterprise data platforms, including Snowflake, Databricks, and customer-hosted environments. Reflecting Syncron’s platform-agnostic approach, the new data exchange capability allows manufacturers to […]
Profound Launches the Profound Index at Zero Click New York, Creating the Definitive Benchmark for AI Search Visibility
Built on more than 1.5 billion real-user prompts across 50+ industries and the top LLMs, the Profound Index gives brands a daily view into who is winning AI Search and why Profound, the marketing platform for the AI era, announced the launch of the Profound Index at Zero Click New York, the company’s second annual conference bringing […]
Boostero Rolls Out Platform Overhaul to Speed Up and Streamline Global SMM Campaigns
Boostero, a social media marketing (SMM) infrastructure provider operating since 2020, has announced the official rollout of a comprehensive redesign of its platform and client dashboard. The release represents a major milestone for the company, focused on technical performance upgrades and expanded global accessibility for its rapidly scaling international customer and reseller base. Visually, the […]
Crafter Software Announces General Availability of CrafterQ, Turning Websites into Conversational AI Experiences
Platform enables businesses to transform existing websites into AI-powered conversational experiences that engage, sell, and support customers. Crafter Software today announced the general availability of CrafterQ, an AI agent platform that transforms existing websites and e-commerce stores into intelligent conversational experiences. Purpose-built for customer engagement, online sales, and 24/7 support, CrafterQ enables organizations to deploy AI agents trained […]
Fypro.ai Officially Launches at VidCon Anaheim 2026, Introducing an AI Growth Engine for Creator-Led Commerce
Fypro.ai officially launched at VidCon Anaheim 2026, which was held June 25-27 at the Anaheim Convention Center. The launch introduced the AI-powered storefront platform to creators, brands, and the broader creator-economy community with a series of live product demonstrations at Booth 5013 and a presentation by Caelith AI Co-Founder and COO Steven Zhou. The event […]
Passport evolves for the new era of market intelligence: Euromonitor International
An all-new MCP integration allowing customers to connect Passport’s global market data and insights straight into AI tools Euromonitor International unveiled the next generation of Passport, the flagship market data and insights solution, rebuilt from the ground up to change how clients discover, decide and act on market intelligence. Passport has been completely redeveloped, paving […]
Manago AI, Formerly SALESmanago, Unveils New Identity and Agentic AI Capabilities to Help Brands Move Faster and Make Powerful Marketing Feel Simple
– Manago AI helps brands understand every customer and turn insights into personalised engagement in minutes, dramatically reducing marketing complexity Manago AI announces the next evolution of its Customer Engagement Platform, combining a new brand identity, agentic AI capabilities, an improved user experience, and a simplified commercial model designed to help growing companies realise value faster. […]
Box Announces Expansion of Box Zones in Three New Regions to Bring Greater Control and Data Governance to Global Organisations
Box introduces new Zones in Switzerland, Israel, and Singapore to support customers with regional compliance and governance requirements Box, Inc. , the leading Intelligent Content Management platform, unveiled the expansion of Box Zones, adding new Zones in Switzerland, Israel, and Singapore, while enhancing its France and Canada Zones with additional in-region compute capabilities. These updates […]
Klaviyo Launches AI Agents that Work Together to Drive Revenue for Consumer Brands
Built into the same CRM platform, Composer and Customer Agent share intelligence across marketing and service, getting smarter with every interaction Klaviyo , the autonomous B2C CRM, announced that Composer, its AI marketing agent, is moving to public beta along with major advancements to Customer Agent. Two agents built into Klaviyo’s CRM platform, working from […]
Multi-Location Search Visibility: Winning In Google & AI via @sejournal, @seosteve
Search visibility has fragmented beyond Google into AI assistants, social platforms, and navigation apps, requiring new strategies for multi-location brands. The post Multi-Location Search Visibility: Winning In Google & AI appeared first on Search Engine Journal.