News

Electronic Arts’ ‘EA Sports FC,’ ‘College Football’ Set Multiyear Deal With Visa for In-Game Rewards and Experiences (EXCLUSIVE)

Video game publishing giant Electronic Arts has set a multiyear deal with Visa for in-game rewards and experiences and real-life activations for its “EA Sports FC” and “EA Sports College Football” franchises. “EA Sports” will develop tailored content and immersive experiences for the partnership, which EA and Visa says will “feel organic, premium and contextually […]

GameStop (Yes, GameStop) Makes $56 Billion Bid for eBay

Shares of online retail giant eBay were up more than 4% Monday after GameStop, the video-game and fandom-culture retailer, launched an unsolicited $56 billion takeover bid. On Sunday, GameStop announced that it submitted a nonbinding proposal to acquire 100% of eBay at $125.00 per share in cash and stock (comprising 50% cash and 50% GameStop […]

Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts

The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire organization.

Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better via @sejournal, @tonyadam

The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS. The post Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better appeared first on Search Engine Journal.

How To Run A Webinar Program That Actually Drives ROI

With the right approach, webinars can evolve from awareness tools into consistent drivers of pipeline and revenue. The post How To Run A Webinar Program That Actually Drives ROI appeared first on Search Engine Journal.

Kevel, Dollar General & The Trade Desk Introduce First-of-its-Kind Retail Media

Kevel, the leading provider of retail media infrastructure, today (4th May, 2026) announced a new collaboration with Dollar General and The Trade Desk to deliver a retail media solution that unifies onsite and offsite activation with consistent measurement. The offering [...] The post Kevel, Dollar General & The Trade Desk Introduce First-of-its-Kind Retail Media appeared first on ExchangeWire.com.

Fox Sports’ epic World Cup spot imagines the US winning it all

Special U.S. and director Lance Acord present the ultimate fantasy in a romp for the tournament’s top broadcaster.

Goodyear Eagle - Fast Is in Us - 60s

Fox Sports - Everything Can Happen - 1m50s

Goodyear shifts gears with global ‘Fast Is in Us’ campaign

BBH USA’s effort for Eagle tires, launched during the Kentucky Derby, focuses on emotion rather than product.

Fox Sports Looks for a ‘Miracle’ With Its World Cup Promo Campaign

Fox kicks off its World Cup campaign with new, celeb-filled ad.

Why AI agents need decision authority

Data sovereignty controls access, but decision architecture defines action. Beyond unifying data, a sovereign operating layer secures AI rights and prevents risk. The post Why AI agents need decision authority appeared first on MarTech.

How RevOps teams should adapt as martech and adtech converge

As revenue tech stacks merge, B2B teams need new structures, shared metrics, and cross-functional pods to break silos and drive growth. The post How RevOps teams should adapt as martech and adtech converge appeared first on MarTech.

How marketing leaders are succeeding in the AI era

Despite AI reshaping markets, most CMOs are still seen as execution-focused, creating a gap that threatens their strategic relevance. The post How marketing leaders are succeeding in the AI era appeared first on MarTech.

HUMAIN ONE, Powered by AWS, Will Be the Industry’s First Enterprise-Grade Operating System for Building, Deploying, and Governing Autonomous AI Agents at Scale

Collaboration brings HUMAIN ONE to global markets, enabling generative artificial intelligence-driven operating models for organizations worldwide. HUMAIN, a PIF company delivering full-stack artificial intelligence (AI) capabilities globally, announced an expansion of its strategic collaboration with Amazon Web Services (AWS) through HUMAIN ONE, a new initiative to accelerate enterprise AI adoption globally. The first-of-its-kind generative AI […]

LeadCoverage Releases AEO Scorecard to Help Freight and Logistics Companies Measure AI Visibility

The LC AEO Visibility Index enables supply chain companies to determine whether AI systems are citing them during buying cycles LeadCoverage, the premier go-to-market consulting group for supply chain, logistics, and freight technology companies, today released the LC AEO Visibility Index, a free proprietary scorecard designed to help freight and logistics companies determine whether they […]

How Qualcomm is building an iconic consumer brand for the AI era

CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon that culminates in a new campaign by 72andSunny.

Google Advises Using AI In Best Possible Way For AI Search via @sejournal, @martinibuster

Google's Director of Software Engineering recommended using AI to boost providing value and said, "clearly, this is something we can advise." The post Google Advises Using AI In Best Possible Way For AI Search appeared first on Search Engine Journal.

Why SaaS is moving from features to outcomes

AI is compressing feature value and shifting how SaaS gets priced. Outcomes now drive growth, differentiation, and monetization. The post Why SaaS is moving from features to outcomes appeared first on MarTech.

Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops

2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about the sales prospects. “TV is historically largely reach-based, and most upfront spending still reflects that,” Lily Tong, Amazon Ads director of brand and cross-channel measurement, told AdExchanger. “But what […] The post Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops appeared first on AdExchanger.

Agentic AI, fraud and the fight for customer loyalty

How agentic AI reshapes e-commerce fraud, corporate liability, and the new era of adaptive trust.

The smarter alternative to discounting: What your customer data can tell you

When shoppers are watching every dollar and you need to maintain sales, slashing prices may not be the safest move.

The AI gap in retail operations is real. Here’s how to start closing it.

The race to AI-driven operations in retail is on.

BestStartupStory Receives Social Media Advertising License from the National Media Authority of the United Arab Emirates

Strengthening Regulatory Compliance and Expanding Digital Advertising Capabilities Across the UAE The Best Startup Story FZE, known as Best Startup Story in all social media platforms has officially been granted a Social Media Advertiser License by the National Media Authority (NMA) of the United Arab Emirates. The license, issued on May 1, 2026, and valid through […]