Presence Isn’t Impact: Kantar’s Bowles on Why CMOs Are Counting the Wrong Things

Stacking impressions across platforms might feel like progress. According to one senior research executive, it may actually be the problem. In a media landscape where every platform promises reach and every dashboard overflows with metrics, the real crisis for brand marketers isn’t a shortage of inventory – it’s a confusion of signals. CMOs are mistaking […]

Last updated Jun 29, 2026 by ATDb automated enrichment