News

How to avoid tone-deaf executive listening tours

Organizations say they value feedback, but employees and customers notice when leadership listens without taking action. The post How to avoid tone-deaf executive listening tours appeared first on MarTech.

The 5 myths of marketing leverage

Most marketing activity creates attention. The campaigns that earn trust and action are built on genuine customer understanding. The post The 5 myths of marketing leverage appeared first on MarTech.

AI won’t save a broken organization

There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it. The post AI won’t save a broken organization appeared first on MarTech.

Why publishers are betting on video to counter AI search

Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was the currency of digital publishing. Someone wrote the headline, someone clicked it and the monetization engine did the rest. It was simple, reliable and scalable.  Then AI arrived. Zero-click search rates jumped from 56% to 69% in a single year. AI overviews now […]

How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out

The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the Tech Lab released its guidance for bot management strategies, which is open for public comment until June 26. The purpose […] The post How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out appeared first on AdExchanger.

Influence360 Launches as the First AI & Data-Driven Web3 KOL Platform with Global KOL Coverage and Real Attribution

Influence360 introduces a campaign engine that enables Web3 projects to discover KOLs globally, execute structured campaigns, and track real performance across regions, languages, and channels. A benchmark study of 143 Web3 KOLs highlights major gaps in payments, access, and campaign infrastructure, providing context for the platform’s launch. Influence360 announced the launch of its platform, introducing […]

New eClerx Research: 78% of Marketing Leaders Say Martech Investment Fails to Deliver ROI

The eClerx Marketing Report 2026 exposes the activation gap blocking martech spend from generating business results, and offers best practices to close it eClerx Services Ltd , a global leader in AI-powered analytics, digital operations, automation, and business process management, announced the release of its eClerx Marketing Report 2026: Mind the Gap. Based on survey […]

Mphasis Launches Mphasis Tria™, a First-of-its-Kind Enterprise Agency Platform; Governed Front2Back™,Accelerates Mphasis’ Evolution into a Platform-Led AI Enterprise

~ Mphasis Tria™ unifies enterprise insight, foresight, and execution into a governed Enterprise Agency Platform, delivering outcome-led enterprise transformation~ Powered by Mphasis Tria, Mphasis unveiled two market-facing product lines- Mphasis Modernize™ and Mphasis Optimize™ Mphasis, a global AI-led, platform-driven technology solutions provider, announced the launch of Mphasis Tria, an Enterprise Agency Platform that enables enterprises to move beyond AI […]

Sir Martin Sorrell’s S4S Ventures leads Olyzon’s $10m Series A to build the Agentic platform for CTV

Round backed by existing investor Eurazeo accelerates Olyzon’s agentic transformation of CTV media buying for brands including Mastercard, Audi, and McDonald’s, with new product milestones, and global team expansion Olyzon, the agentic decisioning layer for CTV advertising, announced the close of a $10 million Series A funding round led by S4S Ventures, the firm co-founded […]

Azira Launches Estimated Visits Core to Make Complex Location Data More Accessible and Actionable

Brands and agencies can leverage insights on 940,000+ locations across key verticals, including retail, fitness, and dining, to inform operations, targeting, planning, and strategy Azira, a global consumer insights platform, today announced the launch of Estimated Visits Core, a new location intelligence product that gives brands and agencies direct access to accurate, detailed mobility and […]

Omnitronics Unveils 100% Software omniGateDMR and omniGateP25 RoIP Gateways

New 100% software gateways eliminate hardware dependency, delivering unmatched scalability, interoperability, and resilience for mission-critical communications Omnitronics, a global leader in mission-critical communication technology, today announced the launch of its next-generation omniGateDMR and omniGateP25 Radio over IP (RoIP) gateways. These innovative gateways are now 100% software, with vocoder functionality fully integrated into the software stack—eliminating […]

Nike x Palace gives voice to Shakespeare through Wayne Rooney in World Cup spot

The film was created by Nike and Palace’s in-house teams.

Block Report co-founder leaves to join Charlie Oscar as global head of growth

Block Report was founded in 2025.

Bisto picks lead creative agency

Pitch process was run directly by the brand.

How DCM Studios rebuilt with a 'bunch of misfits' to find success

DCM Studios was named Commercial Team of the Year at the Campaign Media Awards.

Channel 4 to rerun 1966 World Cup final in aid of Alzheimer’s Society

Special replay to bring together SunLife and Alzheimer's Society to raise awareness of dementia.

Chants, midwives and birthing bars: behind the scenes of Andrex’s 'Push like you’re pooing' campaign

Campaign speaks to AMV BBDO's (formerly FCB London) executive creative director Kyle Harman-Turner, Kimberly-Clark’s Matt Stone and King She at Somesuch about tackling taboos around labour poo.

Don't be blinded by your rivals like Tony Baddingham

When agencies become obsessed with beating each other, relationships suffer.

Dentsu Predicts 75 Percent of All Ad Spend Will Be Algorithm Driven By 2028

Japanese holding group Dentsu released its mid-year global advertising spend forecast this morning, predicting 5.0 percent growth this year and 5.5 percent in 2027, a deceleration compared to last year's 5.8 percent growth. This marks a slight downward revision of expectations compared with Dentsu's previous forecast of 5.1 percent growth in 2026, released back in Read More

Adform & Adsquare Launch Industry-First Agentic Real-Time Framework Integration

Adform, the integrated advertising platform built for the agentic age, today (27th May 2026) announces an enhanced partnership with Adsquare, the real-world data platform for the outcomes era, to deliver an industry-first implementation of the Agentic Real-Time Framework (ARTF).  Ushering in [...] The post Adform & Adsquare Launch Industry-First Agentic Real-Time Framework Integration appeared first on ExchangeWire.com.

Chili’s x Lizzo - Baby Back Ribs Jingle - 1m18s

The Most AI-Fluent People Are Being Filtered Out Before They Even Land a Job

It’s true that AI is automating real work. Some roles will disappear in moments like this. But disappearance was never the dominant story.

Nucleus Research Releases 2026 BI and Analytics Technology Value Matrix

Leaders in the BI and analytics market include Domo, Microsoft, Oracle, Qlik, Tableau, and ThoughtSpot. Business intelligence and analytics platforms in 2026 are delivering ROI by expanding access to governed analytics across the enterprise. The market is no longer centered solely on analysts and data specialists. Organizations are extending analytics to frontline managers, operational teams, […]

Apple Bringing Back ‘After the Whistle’ Podcast, Hosted by ‘Ted Lasso’ Star Brendan Hunt and Sports Broadcaster Rebecca Lowe, for World Cup

As soccer’s biggest quadrennial event — the World Cup — is about to kick off in North America next month, Apple is putting two passionate football fans back in the game. Season 3 of the “After the Whistle” podcast will again be co-hosted by Brendan Hunt, actor and co-creator of Apple TV’s award-winning series “Ted […]