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Pubstack has published the UK edition of its State of Programmatic 2025, highlighting a market where volume growth no longer protects value. In 2025, UK programmatic impressions increased +10.51% year-on-year, while programmatic revenue declined by -2.29% year-on-year, driven by a -10.54% [...] The post State of Programmatic UK 2025: Volume Up, Value Down for UK Publishers appeared first on ExchangeWire.com.

In today’s Digest, we discuss Paramount’s latest attempt to buy WBD; Alphabet planning a 100-year sterling bond sale, Apple and Google proposing App Store changes after a CMA probe The post Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes appeared first on ExchangeWire.com.

Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend [...] The post Which Super Bowl LX Ads Are Still Winning After the Final Whistle? appeared first on ExchangeWire.com.

Google's earning are out. In her weekly column, Shirley Marschall takes a look at the tech behemoth's power, and tells us what exactly an eiergelende wollmilchsau is... The post Life, Ads and Planet Google… appeared first on ExchangeWire.com.

BBDO Global CEO Nancy Reyes and Global Chief Creative Officer Chris Beresford-Hill discuss the strategy behind the changes.

Gatorade Chief Brand Officer Anuj Bhasin on reviving “Is It In You,” becoming moment-centric and simplifying hydration.

The real gains will come not from content bit from fixing the marketing data underneath it.

Speakers for the 2026 Ad Age NextGen Marketing Summit explain which long-held marketing practices they believe are failing now and why, highlighting shifts in trends, creator programs, targeting and format strategy.

The campaign expands beyond menstrual care into a wider cultural conversation about identity.

Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting appeared first on AdExchanger.

Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.

AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.

The quick rise of artificial intelligence-powered tools has reshaped retailers' process of selecting technology partners for anything from marketing to supply chain to merchandising.

This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.

When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.

No Such Thing As A Free Scrape? The days of free content scraping may be coming to an end. Monetization (or, rather, the lack thereof) has been a hot topic, as LLMs unabashedly scrape publisher content while sucking up their traffic – a lose-lose for pubs. But Amazon is now planning to launch a marketplace […] The post Amazon Has A Pitch To Pay Pubs; How Lax US Laws Enable Targeted Gambling Ads appeared first on AdExchanger.

The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we arguably already live in it – where marketers set their goals and budgets, then mostly get out of the way […] The post In Platforms We Trust? appeared first on AdExchanger.

Lesya Lysyj to exit after seven years; marketing team shifts to interim structure as brewer seeks return to growth mode.

The 2026 Super Bowl was down around 2.8 million viewers from last year.

Play Ad Age crossword puzzles packed with clues on agencies, brands, campaigns and more.

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.

The company expects more multi-sport buys and live opportunities for advertisers.