News

AI Is a Multiplier: Why Better Data Drives Better Results

For too long, the conversation around AI has centered on capability. What it can do. What it might unlock. But capability without underlying quality will only scale the wrong things. AI amplifies the marketing data that’s already there. Done right, it accelerates insight, boosts creativity, and enables rewarding collaboration. Done wrong, it amplifies risk, bias, […] AI Is a Multiplier: Why Better Data Drives Better Results first appeared on Street Fight.

YouTube Will Start Automatically Tagging Videos That Make ‘Significant’ Use of AI, and It’s Making Labels for AI-Generated Content More Prominent

Is that YouTube video clip you’re watching real or was it made with AI? YouTube wants to make it easier for viewers to know when content on its platform is AI-generated. In 2024, it started labeling content when creators disclosed they have used AI tools. Now YouTube is making AI-generated content labels more prominent for […]

Roku Unveils Biggest Home Screen Overhaul in More Than a Decade

Roku’s more than 100 million streaming households already watch billions of hours of content every month. But the company wants to get those numbers even higher. On Wednesday, Roku took the wraps off a new home screen that it says is more dynamic, more personalized — and smarter. A key design point: It’s meant to […]

Netflix and Spotify Acquire Video Rights to Jay Shetty’s ‘On Purpose’ Podcast in Deal Said to Be Worth up to $100 Million

The video version of Jay Shetty’s popular motivational podcast “On Purpose” is moving exclusively to Netflix and Spotify — making him the latest big-name podcaster to land a big-money distribution deal. Spotify, Netflix and Shetty on Wednesday announced a new partnership to bring “On Purpose” into video across both services. Terms weren’t disclosed. A source […]

A$AP Rocky to Be Honored With Inaugural Tribeca X Filmmaker of the Year Award; Full Programming Lineup Released (EXCLUSIVE)

Tribeca X, the Tribeca Festival’s flagship program dedicated to brand-supported storytelling, has announced that A$AP Rocky will be honored with the inaugural Tribeca X Filmmaker of the Year Award, which recognizes the rapper for his work in music, fashion, film, design, and brand storytelling. Tribeca X will take place June 8–9 at Spring Studios during […]

Chili’s remakes iconic Baby Back Ribs jingle — again — with Lizzo

The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ‘90s nostalgia.

Unilever’s creator marketing strategy takes center stage at World Cup

The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.

Oreo teams with K-pop supergroup BTS for global campaign

Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.

Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical via @sejournal, @billhunt

Reframing "problems" as "opportunities" isn't corporate spin. It's the psychological condition that makes enterprise change actually happen. The post Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical appeared first on Search Engine Journal.

Under Armour unveils ads reframing pressure as a positive

Campaign created by Uncommon Creative Studio.

Does the position of ECD still carry the same weight?

Following ad agencies hiring multiple executive creative directors, Campaign asks adland’s creatives their opinions on the importance of the role.

NPR - Who - 30s

NPR - Why - 30s

NPR - How - 30s

Chobani profiles U.S. soccer stars, and their loved ones, through films, fashion and art

Uncommon campaign includes short films, custom jerseys and portrait collages tied to three players’ personal histories.

Chili’s gets Lizzo to perform a new version of its ‘Baby Back Ribs’ jingle

The sparkly spot from It’s Advertising Time includes a new verse to promote the updated menu item.

NPR asks the hard questions in ‘For Your Right to Be Curious’ spots

The Mischief campaign, rearranging NPR’s letters as a rallying cry for curiosity, comes to video following print and OOH.

Seed - Digestive Health Week - 15s

ESPN - Chirpline - 30s

A maturing OpenAI splits marketing duties between two CMO roles

The move comes as OpenAI leans on marketing to fend off competitors such as Anthropic.

Chobani Puts Soccer’s Unsung Heroes on the World Cup Stage

For the World Cup, Chobani is shifting the focus to the grit, determination, and communities behind world-class players.

Paris Hilton’s 11:11 Media Is Debuting a Deepfake Documentary on TikTok

The investigative series, produced by journalist Laurie Segall, is a wager that serious work can flourish on the short-form site.

Roku Home Screen Gets a Personalized Refresh

The US will be the first market to get the Roku home screen update.

IAB Tech Lab tackles the growing AI bot problem

New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic. The post IAB Tech Lab tackles the growing AI bot problem appeared first on MarTech.